These are some recruiting banner designs I completed for Towlift, a regional forklift provider. Intended to attract the attention of young mechanics at job fairs, these banners combine to show the equipment on which they would be working, as well as some current mechanics in the field. A combination of illustrated background and photographic foreground images were used to create a more exciting visual. Headlines and recruiting taglines were strategically placed on the forks of a forklift to further the identity. Bright backgrounds derived from the corporate yellow color attract from a distance when potential employees pass the booth and provide a stark contrast with the black text to create highly legible graphics.
