Jamie Guzik

Creative leadership, advocacy and action on brand initiatives for $150M/yr+ refuse truck company. Revenue increased by 25%+ after first year.

• Create and sell marketing initiatives to internal stakeholders

• Support and enhance brand image in all marketing language and visual representations

• Graphic design of a wide variety of marketing materials, including but not limited to print and digital advertising, web, video, illustrations, promotional products, publications, social media, photography and email campaigns

• Develop/manage language associated with brand image, product offerings, advertising and public relations

• Act as marketing liaison between internal departments and external vendors

• Media planning

• SEO/PPC analysis/strategy

• Sales support

• Budgeting

• Promote development for junior marketing staff

• Technology consulting

Custom exhibit, interior, graphic and POP design conceptualization for 100+
customers from various product and service classifications. During tenure, sold designs increased 25% in 2014, 35% in 2015, 92% in 2016 and held steady in 2017 and 2018. Sales increased 18% from 2018 to 2019

• Branding strategy including research related to current brand image, services,
competitors, market segmentation and target audiences

• 3D design, modeling, texturing and rendering

• Utilization of the 5-stage creative process

• 3D design department leadership

• Graphic design for large-format display graphics

• Participation in discovery and sales processes

• Evolving knowledge of industry, material suppliers and design trends

• Generate detailed construction drawings and specifications

• Collaboration with sales, printing, estimating, sales and carpentry staff

• Interface with 3rd party suppliers to ensure quality in final product

• Social media strategy contribution

• Led initiative to redesign FormATECH, Inc. website

• Interactive/VR creation

• Managed Winking Lizard, Winks Bar and Grille and Lizardville Brand assets.
Directed marketing efforts of 19 locations and 700+ employees

• Generated and implemented menus

• Developed promotional materials for events unique to each restaurant/bar and
grill location

• Creative direction and front-end development for Winking Lizard website

• Created animation loop for in-house tv presentation unique to each location

• Contributed to environmental design in restaurants

• Posted daily on Facebook and Twitter in relation to events, games, pr,
beverage rollouts and more, gaining thousands of followers and likes in the
process

• Created Winking Lizard staff and for sale apparel

• 15% travel to locations in around Northeast Ohio and Columbus area

• Developed internal employee benefit communications, working closely with
Human Resources

• Participated in sponsored events including The Rite-Aid Marathon, Shot in the
Dark, 10-Year Party and a variety of spirit rollouts

• Directed design of “Tour of Beers” smartphone app

• Developed illustrations for a new line of “Lizard” characters used in various
forms of marketing

• Fielded sales calls from and led meetings with television and radio stations,
newspapers and other publications proposing new marketing vehicles

• Participated in company recruiting efforts

• Acted as company photographer and printer/finisher

• Graphic design for 50+ unique customers, including large format graphics,
corporate identity design and brand development; included preflighting and
file optimization

• Architectural exhibit design of modular trade show solutions

• Developed content and graphic design of all marketing pieces, working closely
with Partner/VP Sales and Operations

• Managed outside print vendors to ensure quality

• Conducted discovery meetings, initializing client marketing/branding design
strategies

• Fostered client relationships

• Spearheaded client-facing design presentations in support of sales efforts

• Design department leadership

• Trained junior staff on marketing and design techniques

• Presented educational sessions to groups of 30-80 existing and potential
clients

• Redesigned Skyline Event Services website, including content, layout and
functionality

• Developed marketing content for external clients

• Created, circulated, proofed and tested email marketing campaigns

• Led initiative to redesign lobby, showcasing a diverse portfolio of client
samples

• Provided IT support as necessary

• Creative design for print pieces, including Professional Candy Buyer and
CandyBusiness magazines, utilizing established publication templates

• Conceptual design/layout for confectionery industry print advertising

• Developed packaging designs including labels, cartons, shrink wraps and
boxes for food industry clientele

• Created digital, print-ready files from specifications provided by Design
Director

• Developed yearly templates and layouts, including advertisements, for NCA
(National Confectioners Association) catalog

• Created catalog page layouts

• Managed design department of 3 junior designers

• Bolstered client relationships