Sukinder Singh

• Hands-on ecommerce specialist across a multi-site open-source magento ecommerce platform covering multiple building-supplies brands and approximately 36,000 products.
• Delivered feature rollouts, bug fixes and long-term solutions across customer-facing websites, reducing recurring support issues and improving platform stability.
• Improved onsite search from a basic search function to a richer experience featuring product recommendations, guides and tips.
• Delivered and managed integrations including Klaviyo, Klevu, Noibu, SEO rich snippets and ecommerce reporting workflows.
• Delivered the platform upgrade from Magento 2.4.3 to 2.4.6 and supported the move to PHP 8.
• Integrated website reporting with Slack so staff received real-time payment, shipping and bug alerts.
• Streamlined product and category import processes so content staff could update data more quickly and with less manual effort.
• Used Monday as the team ticketing and workflow management system.
• Applied ChatGPT to technical research, troubleshooting, drafting and day-to-day problem solving within ecommerce delivery workflows.
• Worked directly with the managing director, freelance consultant and third-party providers to prioritise improvements and resolve issues.
• Mentored a junior frontend developer until they became capable in the role.
• Contributed to planning for a front-end migration to Hyvä.

• Developed and enhanced the UK’s leading musical instrument retail website and related European and education websites.
• Delivered ecommerce and web development across DV247, Music Store, MV Education, Silver Cloud Air and DV247 Magazine.
• Worked extensively with Java in Eclipse within an Intershop ecommerce environment running on Oracle, VMware and SUSE Linux.
• Developed and maintained a multi-site international ecommerce environment, including musicstore.com, musicstore.de, musicstore.es and related regional sites.
• Developed across C# ASP.NET, PHP and WordPress environments depending on the platform and business need.
• Drove post-acquisition integration and synchronisation between UK and German systems.
• Implemented UX-led design changes to improve look, feel and customer experience.
• Used Python to support system connectivity and integration work involving Navision / Dynamics.
• Worked with GitLab and JIRA in an agile development environment.

• Built and developed the RGB Direct brand and website, including marketing and advertising copy.
• Increased website traffic by 500% following redevelopment while advertising spend remained largely unchanged through SEO-led improvement.
• Redesigned the logo and visual identity, which remains in use today.
• Improved website speed, navigation and search, creating a better customer experience and stronger online presence.
• Integrated the ASP-based ecommerce website with the in-store Hipos order and management system, enabling more efficient product setup and price changes by admin staff.
• Migrated the database from MS Access to MySQL.
• Strengthened the brand’s market presence, contributing to recognition as London regional finalists for the Coutts Prize for Family Business.

• Administered internet servers in one of Europe’s largest data centres for
companies such as AOL, Lastminute.com and Ask Jeeves.
• Supported internal systems development and updated AutoCAD site drawings to improve rack space utilisation.

• Progressed from computer assembly and testing into technical support.
• Resolved approximately 95% of customer issues over the phone, helping reduce returns.
• Built, configured, tested and packaged desktops, laptops and servers to demanding deadlines.

• Produced product and packaging concepts, presentation materials and prototype mock-ups in support of client pitches.
• Created a 2D CAD model of the design office using UNIX based Intergraph
program.