Abraham Jimenez

Experience Designer
• Responsible for design style-guide and pattern library for corporate applications.
• Developed a customized bootstrap library for developers to quickly launch new applications.
• Regularly conduct user research (i.e: 1-on-1 Interviews, User Testing and A/B Testing) on current and future applications to ensure effectiveness and quality.

UX Designer and Front-End Developer for internal Badging application
• Conducted user research with employees from all departments.
• Organized and led design sprint
• Responsible for all aspects of design and assisted with front-end technologies (SCSS, HTML and SVG).
• Performed usability testing with working prototypes to ensure a user-friendly process.
• Created and maintained documentation and spec sheets the company.

UX Designer and Front-End Developer for instant feedback application
• Analyzed data from HR to determine possible in-house solutions.
• Proactively pivoted application to align with new leadership strategy and designed an application that stores employee feedback to help with self-progression.

UX Designer and Front-End Developer for LookNook app
• Designed a crowdsourcing outfit builder app that won Zappos’ Hackathon
• Responsible for workflows, wireframes, testing and design.
• Contributed to front-end using Bootstrap, SCSS and JavaScript.
• Built prototypes for exploration, user testing, and presentations as a starting point for future development.

• Managing team of 3 designers creating all homepage heroes, e-mail marketing templates and landing page layouts and assets
• Producing wireframes for new internal application tools to support site operations
• Constant collaboration on strategic projects with multiple business teams (Marketing, Merchandising, Product Management, Engineering)
• Improve site conversion with data-driven, iterative user-experience enhancements and A/B testing
• Driving ongoing workflow and productivity improvements in product imaging and site promotion processes
• Defining and measuring creative and quality standards for the design team
• Facilitating regular brainstorming and knowledge sharing sessions between designers, copywriters and site operations teams, enabling creative collaboration

• Lead designer on entire website re-skin and new logo creation for 6pm.com (Zappos' sister site)
• Set creative direction to bring business and brand vision to life
• Work closely with user experience team to transform wireframes into hi-fi mock-ups
• Design homepage layouts, hero images, landing pages and e-mail campaigns
• Oversee artwork from 3rd party companies to ensure brand consistency
• Provide interaction documentation to front-end developers for future site components

• Extensive collaboration with design team, creative directors and copywriters to create dynamic, effective websites for external clients
• Produced wireframes and low and high-fidelity prototypes based on creative briefs
• Delivered multiple projects on time and on budget
• Responsible for reviewing material from junior designers and providing ongoing training and feedback
• Represented the firm as lead designer in several local design associations

• Created social marketing material and websites aligned to the vision of site directors and program managers
• Collaborated with multiple stakeholders to develop all advertising media
• Used Google Analytics to ensure website visibility and usability
• Created large-scale mockups and wireframes for new site tools
• Facilitated focus groups for social marketing campaigns and created print/web assets from these learnings
• Approved all design work from fellow designers, contractors and interns
• Simultaneously worked on multiple social awareness campaigns with budgets ranging from $50,000 - $1,000,000
• Conducted heuristic evaluations, SWOT analysis, Focus Groups and user testing to provided affective and culturally sensitive campaigns