Jimny Chrisdianto

› Create and implement visual merchandising plans that reflect the ESQA brand and boost sales.
› Design and manage retail displays, layout, and product placements in stores and counters.
› Align and manage visual merchandisers with product launches, promotions, and seasonal campaigns.
› Ensure all store visuals follow ESQA's branding and design guidelines.
› Coordinate with designers, marketing, and external vendors to produce and install displays on time and within budget.
› Provide visual standards and training to store staff to maintain displays properly.
› Visit stores regularly to check visuals, fix issues, and look for ways to improve the customer experience.
› Analyze how well visual displays are performing and make recommendations for improvement.

› Uphold and maintain VM standards of the Bath & Body Works stores all across Indonesia in accordance with brand guidelines.
› Ordering all visual related marketing material for 28 stores Bath & Body Works across Indonesia.
› Be The Ambassador for the represented brand and portray at all times a professional and customer oriented image.
› Manage Brand VM budget and expenditure, plan and execute ad-hoc projects/events.
› Work closely with MY and Global principal.
› Develop actionable merchandise presentations to maximize sales opportunities by directing innovative merchandising techniques that portrays brand direction.
› Train the store team about visual display standards, and the proper maintenance of the overall visual display effort.
› Ensure all stores have necessary VM elements for all product display and take charge of inventory management and orders.

› In-charge of visual merchandising for the 200+ stores and Erigo tour all around Indonesia.
› Create Visual Merchandising guidelines for the brand.
› Communicating with the Production team, Head of Merchandiser, Head of Offline Store, Head of Regional Expansion, and Head of Procurement for Visual Merchandising plan and new store opening.
› Ensuring all visual materials (printed, non-printed, fixtures, mannequins etc.) and arranged in line with corporate guidelines.
› Providing comprehensive communication and training programs to the store team about visual activities and standards.
› Support for opening store all around Indonesia.
› Delegating visual guidelines with the Regional Manager, and PIC store.
› Planning and maximize visual experience with minimum budgeting.

› In-charge of visual merchandising of the indoor and windows in accordance with the guidelines and promote new trend effectively.
› Implementing the visual activities by Commercial Information.
› Communicating with VMS and VM team in line with upcoming visual activities and campaigns of the company.
› Ensuring all visual materials (printed, non-printed, fixtures, mannequins etc.) and arranged in line with Commercial Information and corporate guidelines.
› Providing comprehensive communication and training programs to the store team about visual activities and standards.
› As a Department Visual Manager concurrently Visual and Oprational, create daily Function Plan, analysis sales department by weekly report, human resources, and other oprational things.

› In-charge of visual merchandising of the store in accordance with the guidelines and promote new lines effectively.
› Implementing the visual activities of the store in a daily/weekly and seasonal manner.
› Communicating with Store Managers and store team in line with upcoming visual activities and campaigns of the company.
› Working closely with Turkey Head Quarter (HQ) Visual Merchandising Team to establish corporate visual standards in the stores.
› Ensuring all visual materials (signage, fixtures, mannequins etc.) and arranged in line with corporate guidelines.
› Providing comprehensive communication and training programs to the store team about visual activities and standards.

Trend analysis, controlling merchandise display, windows dressing, mannequin dressing, and store thematic dressing. Create Visual Experience; Sensation, Cognition, and Constancy.