As the Director of Design at inMusic, I lead a team of talented industrial designers who create innovative and iconic consumer electronics for various pro-audio and consumer brands. With over 23 years of hands-on design and production experience, including 9 years of managerial responsibilities, my team and I have successfully launched more than 100 mass produced products that enhance the user experience, increase market success, and raise the brand value.
My core competencies include creative ideation, product concept generation, brand language development through industrial design, manufacturing techniques, CMF technologies, color trends, and cost negotiations. I also have extensive knowledge of 3D modeling, photo realistic rendering, and design software. I work closely with the executive team, the clients, and the overseas manufacturers to execute the strategic direction of the organization and deliver products that make sense both rationally and emotionally. I am passionate about designing products that the end user realizes what they have wanted all along.
- Managing and directing all ID projects and helping professional growth of each team member
- Years of hands-on design/production experience and leading design projects bring expertise in every step of product development to yield successful products
- Establishing brand language through creating consistent family look and feel of products
- Executing the strategic direction of the organization through look and feel of products
- Extensive knowledge of latest CMF technologies and manufacturing processes
- Understanding of color trend, regional/cultural differences in design
- Involving in tooling and part cost negotiations with oversea manufacturers
- Involving in user research and ergonomic studies
- Mastery of 3D modeling (SolidWorks) and photo realistic renderings (Keyshot)
- Generating concepts, hand sketches, mockups, and managing cosmetically indicative prototype processes
- Alias, Maya, Illustrator, Photoshop, Legacy versions of Rhino, AutoCAD, FormZ, Flash
- Strong visual, written, and verbal communication skills
1. Awarded numerous utility and design patents
2. Pro Mobile Awards: Denon DJ Prime 4, New Playback Product of the Year 2020
3. Best in Show, NAMM, DJ Gear Category, 2017 - Denon DJ, SC5000 Prime
4. Ultimate DJ Controller of the Year, DJ Tech Award, 2016 - Denon DJ, MCX8000
5. Best of Show, NAMM, Keyboard Category, 2015 - AKAI PRO, ADVANCE Keyboards
6. Best of Show, Musik Messe, MIDI Controller Category, 2014 - AKAI PRO, APC40 MK2
7. Innovation Award, CES, 2012 - ION, Piano Apprentice
8. International Press Award, Musik Messe, MIDI Controller Category, 2012 - AKAI PRO, MPC Studio & Akai Pro, MAX49
9. Edison Award, inMusic, 2010 - Most Creative Employee of the Year
10. Bravo Award, Motorola, 2007 & 2008 - High-Performing Employee
11. Honorable Mention, InventNOW contest, 2004 - Ergonomic Seatbelt and Buckle for the elderly
12. First Place, Design for Safety Student Competition sponsored by IDSA & GNYADA , 1998 - Ergonomic Seatbelt and Buckle for the elderly
13. Joy Levy scholarship, 1998 - Excellent Academic Achievement