Kar's Nuts: Open House Invitation (MarCom Awards Honorable Mention) - Brief: Invitation and support materials for open house at Kar's Nuts new location. NOTE: The theme is reminiscent of Kar's history. In the 1930's, Kar's sold peanuts at Tiger Stadium. Prints spot metallic copper, violet and teal on cream stock. Received MarCom Creative Awards: honorable mention. Contributions: - concept - contributions to copy - design - illustration - pre-press
United Meat & Deli Brochure - Brief: B2B corporate collateral materials. Though the client distributes various products to delis and restaurants as a service, UMD manufactures premium quality meats. The illustrative technique creates a deli feel yet highlights the product itself. Contributions: - concept - design - photo direction and styling - pre-press
bd's mongolian grill/barbeque menus - CONTRIBUTIONS (as Sr AD, Vanguard Creative): - concept - design & artwork - image/color manipulation - layout & pre-press CHALLENGE: create fun, exciting, menus, customized for each location. SOLUTION: Binder style with tabs and removeable pages. Master print run of food menus, imprinted to create custom info. RESULTS: coohesive brand across 25+ locations. Client loved the colorful design. Tabs and imprinting provided economical solution without compromising design/quality.
bd's "Best Bowl" Contest Poster - bd's held the "Best Bowl" challenge in early February to harness and capitalize upon excitement generated around the NFL "Super Bowl."
Kars Nuts 08 Vend Ads
Kars Nuts Variety Pack Box - Brief: Variety Pack caddy for warehouse club distribution. Contributions*: - concept - design - pre-press *Also developed complete packaging design and standards for Kar's product line, including items shown.
Kars Nuts Vend Ads - Brief: Trade ads. Vending accounts for over half of sales for Kar Nut Products. This campaign rated higher than other national competitors in consecutive Automatic Merchandiser Magazine readership surveys. Contributions: - concept - copy - design - art direction of illustration - pre-press * Also designed entire packaging line for Kar's as well as multiple POP and collateral materials.
Kars Nuts Gift Catalog - Brief: Cover and sample spreads of holiday corporate gift catalog. Contributions: - concept - rewrite of body copy - design - styling and direction of all photos including prop acquisition - pre-press
Kars Nuts Sweet Talk Ad - Brief: Crain's ad to generate interest in holiday corporate gift catalog. Contributions: - concept - copy - art direction
Food & Beverage
Freelance, Moonlighting
Julie King
Creative Director/Design Manager Detroit, MI