Julie King

Kars Nuts Vend Ads - Brief: Trade ads. Vending accounts for over half of sales for Kar Nut Products. This campaign rated higher than other national competitors in consecutive Automatic Merchandiser Magazine readership surveys.Contributions:- concept- copy- design- art direction of illustration- pre-press* Also designed entire packaging line for Kar's as well as multiple POP and collateral materials.

Kars Nuts Variety Pack Box - Brief: Variety Pack caddy for warehouse club distribution. Contributions*: - concept- design- pre-press*Also developed complete packaging design and standards for Kar's product line, including items shown.

Kar's Nuts: Open House Invitation (MarCom Awards Honorable Mention) - Brief: Invitation and support materials for open house at Kar's Nuts new location.NOTE: The theme is reminiscent of Kar's history. In the 1930's, Kar's sold peanuts at Tiger Stadium.Prints spot metallic copper, violet and teal on cream stock.Received MarCom Creative Awards: honorable mention.Contributions:- concept- contributions to copy- design- illustration- pre-press.

Kars Nuts 08 Vend Ads

Kars Nuts Gift Catalog - Brief: Cover and sample spreads of holiday corporate gift catalog.Contributions: - concept- rewrite of body copy- design- styling and direction of all photos including prop acquisition- pre-press

Kars Nuts Sweet Talk Ad - Brief: Crain's ad to generate interest in holiday corporate gift catalog. Contributions: - concept- copy- art direction

United Meat & Deli Brochure - Brief: B2B corporate collateral materials. Though the client distributes various products to delis and restaurants as a service, UMD manufactures premium quality meats. The illustrative technique creates a deli feel yet highlights the product itself.Contributions:- concept- design- photo direction and styling- pre-press

bd's mongolian grill/barbeque menus - Contributions: - concept - design & artwork - image/color manipulation - layout & pre-pressCHALLENGE: create fun, exciting, menus, customized for each location.SOLUTION: Binder style with tabs and removeable pages. Master print run of food menus, imprinted to create custom info.RESULTS: coohesive brand across 25+ locations. Client loved the colorful design. Tabs and imprinting provided economical solution without compromising design/quality.

bd's "Best Bowl" Contest Poster - bd's held the "Best Bowl" challenge in early February to harness and capitalize upon excitement generated around the NFL "Super Bowl."