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Kar's Nuts: Open House Invitation (MarCom Awards Honorable Mention) - Brief: Invitation and support materials for open house at Kar's Nuts new location.
NOTE: The theme is reminiscent of Kar's history. In the 1930's, Kar's sold peanuts at Tiger Stadium.
Prints spot metallic copper, violet and teal on cream stock.

Received MarCom Creative Awards: honorable mention.

Contributions:
- concept
- contributions to copy
- design
- illustration
- pre-press
United Meat & Deli Brochure - Brief:
B2B corporate collateral materials.

Though the client distributes various products to delis and restaurants as a service, UMD manufactures premium quality meats. The illustrative technique creates a deli feel yet highlights the product itself.

Contributions:
- concept
- design
- photo direction and styling
- pre-press
bd's mongolian grill/barbeque menus - CONTRIBUTIONS (as Sr AD, Vanguard Creative):
- concept
- design & artwork
- image/color manipulation
- layout & pre-press

CHALLENGE: create fun, exciting, menus, customized for each location.
SOLUTION: Binder style with tabs and removeable pages. Master print run of food menus, imprinted to create custom info.
RESULTS: coohesive brand across 25+ locations. Client loved the colorful design. Tabs and imprinting provided economical solution without compromising design/quality.
bd's "Best Bowl" Contest Poster - bd's held the "Best Bowl" challenge in early February to harness and capitalize upon excitement generated around the NFL "Super Bowl."
Kars Nuts 08 Vend Ads
Kars Nuts Variety Pack Box - Brief:
Variety Pack caddy for warehouse club distribution.

Contributions*:
- concept
- design
- pre-press

*Also developed complete packaging design and standards for Kar's product line, including items shown.
Kars Nuts Vend Ads - Brief:
Trade ads.

Vending accounts for over half of sales for Kar Nut Products.

This campaign rated higher than other national competitors in consecutive Automatic Merchandiser Magazine readership surveys.

Contributions:
- concept
- copy
- design
- art direction of illustration
- pre-press

* Also designed entire packaging line for Kar's as well as multiple POP and collateral materials.
Kars Nuts Gift Catalog - Brief:
Cover and sample spreads of holiday corporate gift catalog.

Contributions:
- concept
- rewrite of body copy
- design
- styling and direction of all photos including prop acquisition
- pre-press
Kars Nuts Sweet Talk Ad - Brief:
Crain's ad to generate interest in holiday corporate gift catalog.

Contributions:
- concept
- copy
- art direction
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Food & Beverage
Available
Freelance, Moonlighting
Julie King
Creative Director/Design Manager Detroit, MI