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Creative Leader; Graphic Design & Art Production Specialist; Symbiotic right & left brain.

Julie King

Detroit, MI
greenworldcreative.com
Available Now
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  • About
  • About

    More than two decades practical and management experience in the creative industry. Emphasis on branding, product development, advertising/marketing, retail merchandising, high-end retouching/imagery. Concentration in licensed/private label consumer products. Consistently satisfy/surpass goals of employers and clients to increase sales and profitability by providing exceptional creativity with attention to detail, while embracing technology to streamline processes and achieve maximum efficiency, consistency and organization. Entrepreneurial, self-starting problem solver with a passion for melding design and functionality. An exquisite, symbiotic balance of right and left brain.

  • Education
    • BFA Graphic Communications
      College for Creative Studies
      Graduated with Honors. Major: Graphic Design; Minor Studies: Art Therapy
  • Experience
    • Founder/Owner — Creative & Strategic Development
      Greenworld Creative LLC
      Detroit, MI
      Aug 2007 - Present (17 years 10 months)
      • Company formation/operations: client acquisition; proposal/concept presentations; vendor sourcing/management; creative direction of subcontractors
      • Full scope of creative services from strategies/concepts to final design, prepress and production
      • Key contributor to success of Costumes USA line launch: retouching, packaging, catalog design.
      • Lead role in architecture, UX strategy and design of online, sales/call center portals for Dialog Direct
      • Worked directly with Amscan EVP of Global Product Development, to refresh the Amscan logo, develop PCHI corporate logo, and rebrand costume division as Suit Yourself Costume Co.
    • Art Production
      Amscan, Div. of Party City Holdings Inc.
      NJ
      May 2021 - Dec 2024 (3 years 7 months)
      • Created final vendor mechanical files using a wide array of productions methods for celebration/party products and packaging: paper goods, balloons, decorations, costumes/accessories, favors/games/activities.
      • Designed seasonal, holiday and everyday products for PCHI brands and licensed properties, including developing uniquely engineered solutions to create new products and packaging methods.
      • Developed detailed style guides to ensure consistent branding while streamlining processes, resulting in training tools for new hires and external contractors.
      • Independently developed close relationship with PSG (product safety) team to understand legal compliance for product/packaging, including comprehensive knowledge of new Reese’s button cell battery law. Developed training tools and acted as liaison/point person for the creative department. Created templates/styles for implementing compliance of warnings and other required info.
    • Founder/Owner/Entrepreneur
      Gertie Gear — a DBA of Greenworld Creative LLC
      Aug 2007 - Dec 2015 (8 years 4 months)
      • Concept development and design of the Gertie Gear pet airbed system
      • Solutions for materials sourcing and operations to meet target cost of goods for retail level margins, making small quantities profitable
      • Branding/marketing materials, public relations, social media, advertising via social media and print publications
      ACCOLADES
      • A-list celebrity gift bags: Earth Day in Hollywood and HollyWOOF,
      • American Kennel Club: Top item in multiple Holiday Gift and Spring-Summer Gear Guides
      • FIDO Friendly magazine: 2010 Winner “100 Best Pet Products”
      • American Express/NBC sponsored: Semi-finalist in, Shine-A-Light on Small Business competition
      • 2009 StartUpNation.com: Top contender in Home-Based 100 competition
      • Featured on: PBS: “Start Up Nation — Open for Business” DVD
      • Featured on: Fox 2 News “Made in Michigan”
    • Lead/Senior Designer
      Fathead, LLC
      Detroit, MI
      Oct 2006 - Aug 2007 (10 months)
      • Built inhouse design department from zero: equipment/software; development and implementation of techniques and systems; hire, train and manage design staff
      • Lead team in design/production of licensed, oversized, wall graphics, more than doubling existing product line at a rate three times that of the previously contracted design agency
      • Welcomed ownership of projects beyond the scope of product design to serve the fast growing needs of marketing and retail sales teams
    • Art Director/Office Lead
      Vanguard Creative Group
      Farmington Hills, MI
      Jan 1997 - Oct 2006 (9 years 9 months)
      • Key member of small advertising firm involved in every aspect of creative solutions/services as well as operations and improvements, employee/project management, client proposals and presentations, tech liaison for clients and vendors.
      • Eclectic client portfolio: consumer/packaged goods, non-profit funds generation, medical services, B2B manufacturing and high tech.
    • Brand Manager
      TNG Worldwide
      Farmington Hills, MI
      Aug 1996 - Jan 1997 (5 months)
      • Developed/launched private label brands for the beauty industry
      • Sourced and purchased various forms of packaging and print for bilingual product lines
      • Collaborated with purchasing, sales teams, product suppliers and managed vendors to maintain production schedules
    • Licensed Product Line Coordinator
      Colorbök
      Dexter, MI
      1994 - 1996 (2 years)
      • Product development, design and art direction of custom and licensed gift products/activities
      • Worked directly with license representatives to obtain approvals
      • Collaboration with purchasing/sales to reach target cost of goods and ensure safety compliance
  • Awards

    2024 Summit International Award (SIA): BRONZE for logo redesign (social change);

    2019 SIA: BRONZE for non-profit marketing;

    2009 SIA: BRONZE for consumer product logo;

    2004 MarCom Awards Honorable Mention for promotional marketing.

  • Industries
    • Advertising
    • Cosmetics
    • Entertainment
    • Food & Beverage
    • Non-Profit
  • Skills
    • Branding & Corporate Identity
    • Point of Purchase
    • Copywriting & Editing
    • Creative Direction
    • Creative Suite
    • Packaging Design
    • Print Production
    • Product Design
    • Project Management
    • UX
  • Elsewhere on the Web
    • k
  • On Coroflot
    @jking_greenworld, member since 2007
    • Following 4
    • Followers 2
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