Creative Director/Design Manager

Julie King

Detroit, MI

greenworldcreative.com

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About

More than twenty years management experience in the creative industry. Emphasis on product development, branding, advertising, marketing and retail merchandising, high-end retouching for costume/apparel industry, concept to final production. Concentration in licensed and private label consumer products. Consistently satisfy/surpass goals of employers and clients to increase sales and profitability through exceptional creative, workmanship and organization. Entrepreneurial, self-starting problem solver with a passion for melding design and practical functionality. An exquisite, symbiotic balance of right and left brain.
Education
- BFA Graphic Communications
  
  College for Creative Studies
  
  1989 - 1993
  
  Graduated with Honors. Major: Graphic Design; Minor Studies: Art Therapy
Experience
- Owner, Creative/Strategic Mastermind
  
  Greenworld Creative LLC
  
  Detroit, MI
  
  Aug 2007 - Present (15 years 1 month)
  
  • Full scope of creative services from marketing strategies/concepts to final design/digital pre-press
  • Company formation and management, including client acquisition, vendor sourcing, and accounting
  • Special talents: details, systems & process development; high-end retouching for costume/clothing industry; UX for complex systems management.
- Lead/Senior Designer
  
  Fathead, LLC
  
  Detroit, MI
  
  Oct 2006 - Aug 2007 (10 months)
  
  • Launched in-house design team: research and acquisition of equipment and software; development and implementation of techniques and systems; hiring, training and management of design staff
  • Lead three person creative team in design/production, more than doubling the existing product line at a rate three times that of the previously contracted design agency
  • Served needs of marketing and retail teams, including: print/web ads; POP retail displays and signage; development and completion of packaging for initial launch into retail stores
- Sr Art Director / Graphic Design Specialist
  
  Vanguard Creative Group
  
  Farmington Hills, MI
  
  Jan 1997 - Oct 2006 (9 years 9 months)
  
  • Concepts, design, copy writing and digital production of advertising, branding, collateral and marketing materials for wide array of non-profit, b2b and consumer products and/or services companies
  • Training, supervision and direction of creative employees and freelance artists; support training of office staff
  • Prioritization and scheduling
  • Company policy development
- Brand Manager
  
  TNG Worldwide
  
  Farmington Hills, MI
  
  Aug 1996 - Jan 1997 (5 months)
  
  • Developed brand identities to launch private label product lines for the beauty industry
  • Independent design through pre-press of various (bilingual) packaging solutions for over one hundred SKUs
  • Sourced and managed approximately twenty product suppliers, print and packaging vendors, and collaborated with purchasing and sales teams to maintain target cost of goods and production schedules
- Licensed Product Line Coordinator
  
  Colorbök
  
  Dexter, MI
  
  Aug 1994 - Aug 1996 (2 years)
  
  • Product development, design and pre-press of custom and licensed gift products and supporting marketing materials
  • Art direction and supervision of designers
  • Key member of elite team — developed one hundred plus, multi-element products and packaging during a two month period to launch Flying Colors mass market product division
Awards

2019 Summit International Award (SIA): BRONZE for non-profit marketing;

2009 SIA: BRONZE for consumer product logo;

2004 MarCom Awards Honorable Mention for promotional marketing.
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On Coroflot

@jking_greenworld, member since 2007
- Following 4
- Followers 2