"BitterSweet Symphony" — CONTRIBUTIONS: Music track edited in Adobe Audition. Photo styling and photography of more than half of images used. Customized template graphics and animation.
"BitterSweet St. Patty's" — CONTRIBUTIONS: Music track edited in Adobe Audition. Photo styling and photography of product images. Customized template graphics and animation.
CONTRIBUTIONS: Sensory focused message strategy and copy. Photo styling and photography/videography of products.
CONTRIBUTIONS: Sensory focused message strategy and copy. Photo styling and photography/videography of products.
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Social Marketing for Bittersweet Bakehouse
SPEC CAMPAIGN for BITTERSWEET BAKEHOUSE — Video Reel Strategy: develop a series of reels highlighting the weeks' offerings/specials, incorporating clips of a curation of eclectic songs with the words "BitterSweet" in the lyrics that fit each reel mood/event/season. Final collection will include a dozen or more songs that would be shared as a playlist, which would reinforce the brand and keep it top of mind. Animation/design created in Adobe Express using customized templates. Custom product photography/videography and food styling.
Static social posts incorporate short videos and still photos using sensory focused copy to verbally convey taste, texture, etc., enticing customers to indulge.
Available
Freelance, Full-time, Moonlighting
Julie King
Creative Leader; Graphic Design & Art Production Specialist; Symbiotic right...
Detroit, MI