Johnathan Schaaf

I'm currently a freelance art director. My focus is in the following areas: Design of multi-media marketing campaigns for small and large businesses. Logo/branding/identity design. Front-end web design. Illustration and digital art production. Art & graphics consultation.

What a blast it was to be a part of the fast-paced graphic services team at Jackson Dawson. Our group was the hub of design activity for the entire company, servicing all departments and partnered businesses, which means there was always plenty to do and a wide variety of it to be done. From websites and mobile apps, to event graphics, and everything in-between, I got to help clients reach their customers in new and exciting ways. It’s the best of both worlds - I got to bring my strengths and experience to work, but was learning new things all the while.

It’s an honor to have been part of an agency that has consistently produced strong creative for over 30 years. Right out of the gate I was assigned a brand identity project for a newer client, and made to feel right at home. I served as a lead in the creative process from start to finish on a wide range of projects from print to web. I got to partner with a variety of clients to facilitate their design needs and help them achieve their goals. I also had the privilege to serve as a mentor to others on the creative staff and pass along some of the wisdom imparted to me over the years.

As a Sr. member of the Brand Design Team I got to help mould and shape the brand into what it is today - a brand that stands for hard working men and women while standing the test of time. Our team functioned much the same as an agency within the company, my role being similar to that of a Sr. Art Director. The tasks I achieved consisted of designing for print and web, brainstorming and executing full campaigns, and creating in-store or web design solutions for retail partners. What project am I most proud of? Designing the branding for the Force and Extremes lines of products. It is truly an honor to see those designs on clothing made for some of the hardest working people on the planet.