Jean-Michel Labourasse

Project Director D&TS ( Design & Technologie Services) France Europe North Africa
Supporting and monitoring interior design agencies on major hotel construction and hotel renovation for
Ibis / Ibis Styles / Ibis Budget / Mercure / Novotel / Tribe / Handwritten
Managing the design stages in liaison with the administrative parties.
Helping project developers to convince future partners.
Acting as a point of contact for other ACCOR stakeholders.

SCHWITZKE Group Retail Architecture / 10 years 2011 / now
SCHWITZKE France / MANAGING DIRECTOR 8 years
Since August 2013, leading Schwitzke Agency in Paris, French subsidiary of the Schwitzke group
15 People
Retail Architecture & Construction.
Managing team in:
- Giving goals to the agency top management,
- Leading the team with weekly meeting for project reporting and following
- Concept and design development,
- Technical drawings, (CAD, 3D modeling, & Adobe Suites)
- Tendering process for project pricing & offer submission,
- Hand key project realization as GC, (Structural works, construction renovation, furniture delivery)
Capture of:
- New clients & built client relations with acquisition mailing & exhibition booths
- New suppliers / networking update one time per year
- Leading conference about design in Retail experience
- Establish of strategic and account goals and objectives for the agency
- Create and monitor project budgets
- Assuming financial reporting of the company to the group headquarter
DIRECTOR / 3 years
From 2011 until 2013 in Schwitzke Group
Dusseldorf - Leading a team of 18 people.
The French market was a target which needed a jump-start, when I joined the group, so the idea was to build dedicate team.
Creating a real communication and trust between customer and us.

CREATIVE DIRECTOR Brand design & concept
Team management 4 people
Leading the design development, submitting several architectural axes to OGGI Owner – Russian Women clothes ready to wear Brand
- Created hand-drawn and computer-generated renderings, sketches and presentation boards
- Produced complete project technical documentation, and sampling materials
- As well as custom furniture drawings
- Involved in all aspect of construction
- Organization of bidding process
- Following hand key project realization in Russia and in East Europe.

EUROPEAN & MIDDLE EAST Supervision ARCHITECT PROJECT MANAGER
Expertise areas include brand vision and creative direction.
Coordination of 12 countries to follow Dior brand positioning
- Developed conceptual cosmetic design
- Developed cosmetic counter guidelines & designed variation
- Generated space plans and test fits & ability to customize concepts
- Worked collaboratively with merchandisers in all Europe & Middle East to bring successful concepts to each local market
Dior skincare institute – Moscow in GUM Gallery
- Collaborative conceptual development (fixtures, interiors spaces, facades, material)
- Prototyping realization, with mock-up installation
- New lighting experience conceptualization
- Site management to follow the construction.
Pure poison launch Event
- Creative an inspiring a magic counter, reflecting the fragrance universe, under Paris Galleries Lafayette cupola
- Work process based on a movie scenario

ARCHITECT PROJECT MANAGER
CELIO sport
- Directed creative strategy for the new architectural concept
- Organized and completed construction documents and red lines
- Participated in site verification and punch walks
- Build 3D models in AutoCAD
- Composed model renderings
- Prototyping realization, with mock-up installation
- Site management to follow the construction.
CELIO*
- Following of rolled out successful and cost effective store design and fixture program.
- Construction following and site management
- Export geographic zone – Leading Philippian project 700m2 / Libyan / Tunisia / Spain / Belgium