Taco Bell

Product packaging and new product branding.

Taco Bell was looking to update its image beyond its existing, aging fast-food image and asked for design research and exploration into what “Modern Latin” could mean. The results were received so well, that it was immediately extended to it's entire range of packaging, creating wrappers that were clean, modern and much easier and faster for the company to implement, and it's staff to use. The success of this work led to additional assignments in retail environments and new products.

Freelance, Full-time
John Martinko
Branding Designer New York, NY