Brand logotype system. Co created with The Northern design studio.
Oxelo Brand packaging guidelines and pictogram system. Co created with The Northern design studio.
Torneo fitness brand logo redesign
Torneo fitness brand logo redesign
Torneo fitness brand guidelines
Stern bikes logo design: Brand needed to be differentiated from its main competitor "Stels". The idea was to make a strong focus on a chainring element to emphasize technical know how and design a font inspiring german reliability.
Stern Motion mountain bike range. Co created with Kindrips studio.
Oxelo Town 9 scooter packaging including user guide with pictograms (full range of 4 models)
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Graphic design

Brand strategy, development and repositioning. Briefing, creation and follow up, from the logotype to the graphic guidelines, including packaging and communication.

Jean-Marc Seynhaeve
Design & innovation consultant - In-oh! Sydney, Australia