Lead Brand Designer
Jul 2021 - Present (1 year)
Preply is an online educational platform that pairs students with private tutors
remotely via online chat. It features a ranking algorithm that uses machine learning for classification and recommendation of tutors.
João works with the Creative, Marketing and Product Design teams, designing Preply’s new Brand, Design System and Products.
Founder & Creative Director
May 2015 - Present (7 years 2 months)
Joao is the founder of CityGuru, a website and mobile app dedicated to change the way people visit and tour cities. CityGuru is an Expedia 'Local Expert' and is supported by the Microsoft BizSpark programme. Looking to grow globally, CityGuru is also a featured project in the European Commission's Investment Portal.
Aug 2020 - Aug 2021 (1 year)
United4Information (U4I) undermines misinformation by using a three-step strategy: live tracking of misinformation events, social alerting, and empowering voices. Through a direct visible effect on manipulation and the feeling of community, U4I creates a movement of transparency whenever false information appears.
As Creative Director, I help build a grassroots creative community to fight misinformation using the power of street-art and other creative urban intervention actions.
Aug 2009 - May 2019 (9 years 9 months)
Joao leads the creative team and is responsible for setting the tone and developing along with the creative staff assignments ranging from simple corporate identity projects to fully-integrated campaigns incorporating both traditional and interactive media. A creative thinker and conceptualizer, he motivates and inspires his co-workers and helps them achieve expectations and overcome obstacles.
An award winner creative, Joao won - amongst other awards - the 'Best Educational Project - Brand & Web' at the Arab Summit 2011 in Abu Dhabi.
Jan 2007 - Aug 2009 (2 years 7 months)
Leading a team of 10 designers and copywriters. Reporting to the GM, Joao was responsible for the quality of creative campaigns and dealing with the day-to-day turnaround of creative work, ensuring it was produced on time, on budget and to the highest possible standard. Joao took and helped creating briefs and turned them into strong creative campaigns. He motivated and inspired the design team to help satisfy expectations. In addition Joao worked with both the traffic & production departments to ensure that deadlines were met and that design work was delivered appropriately.
Apr 2001 - Dec 2006 (5 years 8 months)
Joao developed creative from concept through finished print, web and broadcast production.
Responsible alongside Art Directors and copywriters for corporate, trade and collateral work for clients in Portugal, Spain, Latin America and the Middle East.
Main accounts: LG, Novartis, Isostar, Solvay, Carrier, Ovomaltine, Banco Finantia).