Jodie Tawiah

• Developed a social media campaign to inform U.S. citizens stranded overseas of evacuation methods at the height of the 2020 pandemic. The graphics were viewed by over 284 million users in 156 countries
across 3 platforms, generating the highest engagement rate ever for TravelGov.
• Created a handout detailing vaccine/testing requirements for U.S. Citizens traveling abroad. The handout was disseminated by insertion in over 6 million newly issued passports.
• Constructed the 3D installation entitled ‘From Pirates to Passports’ highlighting the work of Consular Affairs. Recognized and honored with an Award of Achievement by the Secretary of State.
• Spearheaded the annual Passport Awareness Month’ campaign, consisting of rotating digital banners that were displayed throughout the San Francisco BART transportation terminals, print ads that ran in the World Journal and LA Times, and a bus wrap used at AARP’s first-ever Ideas@50+ National Event & Expo.
• Participated in calls and meetings to discuss outreach for major sporting events such as the 2016, 2020 and 2024 Olympics along with the FIFA Women’s and Men’s World Cup. In collaboration with U.S. embassies and consulates abroad, toolkits consisting of printable handouts, contact pocket cards and social media graphics were created.
• Designs and prepares explanatory visuals for the Assistant Secretary to distribute at White House briefings, bilateral meetings and seminars at posts overseas.
• Authored a voting toolkit consisting of editable templates for post overseas to customize and edit with local language translations.
• Crafted a 'social story' for neurodivergent individuals explaining the step by step 'How to Apply for a Passport" process. Translated in both English and Spanish, the tool had been downloaded over 5,000 times, an equivalent to 65 times per day in the first month it was posted to the Bureau's web site travel.state.gov.
• Liaises between vendors and clients to ensure deadlines are met.

Tasked with a short-term project to create wireframes for a user-friendly microsite. Collaborated with a team of web designers and developers to launch the roll out of the site.

• Conducted research on site optimization and identified best practices for web site development.
• Sourced images used throughout the site, illustrating the targeted demographic for JobtrakPa.edu, a government funded program.
• Implemented a detailed style guide directing the web developer on placement of key site elements, color specifications and font usage.

Originated an array of out-of-home advertising and non-traditional guerilla marketing materials for art-based clients. Other clients included UNC Healthcare, Volvo, and Full Frame Documentary Film Festival.

• Strategized and executed wall banners, hanging wall signage, informational pamphlets and a 3D billboard display for the Nasher Museum of Art’s ‘Alexander Calder and Contemporary Art: Form, Balance and Joy’exhibition.
• Partnered with the North Carolina Museum of Art on the ‘30 Americans’ exhibition highlighting the works of contemporary African American artists. Materials included museum object labels, wayfinding signage and a catalog detailing each of the works.
• Envisioned a custom 10.5x10.5” insert for the New York Times, combining two premiering exhibitions, the Deconstructive Impulse and Becoming: Photographs for the Wedge collection.
• Inspected and conducted a multiple point checklist to ensure all materials were error proof before disseminating them to vendors for production.

Served as a volunteer and member of the Raleigh Chapter of the American Advertising Federation. The AAF is the only organization that includes members across all disciplines and career levels in advertising. The non-profit has over 120 chapters nationwide.

• Co-produced a variety of mixed media graphics while serving on the creative board.
• Publicized AAF events and seminars on social media platforms to encourage membership enrollment.
• Increased skillset by attending design workshops, engaging in personal development opportunities and participating in monthly design-based events.
• Planned and coordinated logistics for special events. Assisted with the creation of event programs and agendas, VIP arrangements, presentation materials, displays, awards and commemorative items.

Temporarily filled a graphic designer role to circumvent a demanding workload to promote major televised award ceremonies.

• Rebranded print advertising, collateral, direct mail and e-mail marketing to cohesively span over a wide variety of applications.
• Visualized the logo for sitcom ‘Let’s Stay Together’. The logo appeared during the opening of the series.
• Conceptualized car cards, digital banners, and hand bills, advertising the 2010 BET Awards and ‘Black Girls Rock’ ceremonies.
• Ensured all public-facing documents were consistent and aligned with the BET design guidelines. Incorporated illustrations, pictures, and designs to reflect the desired theme and tone into BET’s communications and branding strategies.

Promoted from Production Artist to Junior Graphic Designer in under a year. Tackled projects ranging from logo creation to billboards. Rockett, Burkhead and Winslow (RBW) was an integrated marketing communications agency with clients that included BB&T, Dollar Tree, Old Dominion Freight Line and Volvo.

• Inherited the Newsline, an internal publication for client Old Dominion Freight Line and reimagined the magazine cover to commemorate the 75th anniversary.
• Showcased technical abilities by assembling a 96-page mockup of the Newsline to determine pagination, for customer review and final production.
• Collaborated with in-house designers to produce BB&T’s Testimonial Ad campaign.
• Attended photoshoots to capture organic imagery to be used in clients’ campaigns.
• Provided a consistent level of high quality and accuracy in a fast-paced, high-energy environment.
• Learned and practiced the principles of pre- and post-production.

Steered the creative vision for ‘Bearing Witness: Civil Rights Photographs of Alexander Rivera’. The exhibition celebrated the works of nationally renowned and prominent photojournalist, Alexander Rivera. The museum is a Smithsonian affiliate, filled with over 150,000 artifacts. Offering visitors traveling exhibits, virtual events and permanent collections.

• Produced small- and large-scale signage to guide patrons through the museum and clearly identify museum artifacts.
• Assisted in exhibit installation and deconstruction.
• Met weekly with the design team to discuss deadlines and workloads.
• Generated and disseminated information and materials that communicate the museums policies, programs, and actions to the public.