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Women's "Terry Pop" pack
Reebok Classics tapped LA-based designer Melody Eshani as the creative director for 2016-17. This project was inspired by the laid back LA beach culture that plays a huge influence on Melody's line.
The pack features a canvas and leather upper juxtaposed against a french terry heel tab and lining.
I also created custom logos based on an iconic LA landmark that neighbors Melody's LA shop adding another layer of personal storytelling to the project.
