Joe Domoracki

• Creating and executing seasonally-relevant stories for color, material and graphic palettes for Reebok Classics FTW products using information from trend services, research from travel and tradeshows, and retail exploration.

• Identifying and facilitating opportunities for shared stories between APP and FTW through common graphic treatments, color applications, and material selections (in collaboration with the apparel and creative direction teams).

• Assisting the Global Graphics Director with the alignment and application of Classic/Lifestyle specific graphic themes based on the global graphic direction.

• Formulating guided stories and color/graphic combinations for individual business units that are relevant to their distribution channels, commercially viable and fit into the overarching seasonal themes (in collaboration with the global color & trend and creative direction teams).

• After a full-time 4 month internship in 2010 I continued to work with the studio on a freelance basis for several years on a variety of projects.

• Worked alongside a team of designers and product managers on projects and campaigns spanning Branding, Strategy, Market Research, Advertising, Digital, Social, Experiential, and Product Development.

• Clients include: TAZA Chocolate, The Bozzuto Group, MFA Boston, Hotel Veritas, MIT, The Boston Foundation, and more.

* Served as an ambassador for Converse's Direct-to-Garment customization capabilities through premium customization services in flagship stores, pop up accounts, and for Converse's entertainment assets.

* Utilized knowledge of style, product, design and current trends to effectively translate a design vision into uniquely customized product using unique placements, layering and personalized details.

* Collaborated with merchandising & visual managers to design and produce in store customization examples and market-specific graphics for each flagship store to apply on apparel and footwear.

* Responsible for creating unique lifestyle graphics and patterns under the direction of a Sr. Designer using seasonal design themes and stories combined with the established voice of the Reebok brand.

*Worked cross-functionally with apparel designers and developers to prepare factory-ready techpacks for graphics, trim components, and t-shirts.

*Collaborated with creative direction team to create shared visual themes using graphic and color stories to encourage cross merchandising opportunities across a range of categories.