Joe W. Norwood

Senior management position directing all phases of marketing, advertising and visual merchandising for children's apparel retail chain U.S. division * Formulated marketing strategies, budget, design, produce and distribute all advertising, marketing and visual merchandising collateral including catalogs, postcards, print ads and POP creative working closely with merchandising, operations, printers and distributors. *Booked models & photographers, coordinated and art directed & managed photo shoots used in U.S. marketing and visual. *Coordinated, placed and approved all media buys. *Designed and produced company media collateral brochures, booklets and press releases. *Oversaw and maintained the design and look of the company website including ordering and choosing all fashion photography, copy writing and building the front end pages * Designed and ordeedr all company packaging. *Designed & printed in-house signage and distributed sign packages for monthly store promotions, special events and grand openings * Consulted on store design, designed visual merchandising fixtures, selected and purchased store mannequins and forms. *Designed, produced and distributed or oversaw email marketing campaigns to core customers. *Developed & implemented PR & promotional campaigns for company & individual stores. *Worked with merchandising team to develop, plan and implement promotional campaigns including sales events & branding,

Senior management position directing all phases of marketing and advertising for specialty retail chain through rapid expansion and growth from 35 to 100 stores and $140MM in gross sales in less than 4 years. *Developed new marketing/advertising/visual merchandising program for company. *Increased volume of new store grand openings by an average of over 500% and up to 1,000% through targeted direct mail campaigns. *Decreased store maturation time from an average of 2 years to 6 months. *Developed more upscale creative image through advertising and marketing to appeal to broader demographics. *Redesigned store interior’s color palette, POP signage and in-store graphics to create a consistent contemporary identity. *Served on the Operating Committee making decisions on company growth and direction. *Brought PR, media placement and design work in-house eliminating commissions and free-lance fees thereby increasing actual buying budget. *Researched markets, determined distributors and placed all media and printing for 100 stores in 10 states.