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Nike Womens Training
Nike Women's Training - Nike is in the process of rebranding the Global Women's Training category by moving away from the ultra-feminine, "pretty in pink" stereotype to honoring the serious female athlete. These shirts were the first foray into this direction. Specific phrases and words were illustrated to encapsulate the feelings, thoughts and emotions of women who are serious about training.
Work done while employed by Nike.
Art Director: Heather Amuny-Dey