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Production Graphic Designer
Riverside, CA
Feb 2022 - Present (2 years 2 months)
Under the supervision of the area Vice President, performs a variety of duties in the production of documents and publications, including computer applications, graphic design, concept development, and layout for offset press.
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Media Specialist
San Bernardino, CA
May 2019 - Feb 2022 (2 years 9 months)
The Media Specialist is responsible for coordinating implementation of media related activities for a comprehensive tobacco control plan that seeks to eliminate exposure of tobacco smoke in outdoor common areas and healthcare and assisted living campuses, facilitate adoption of policies that require tobacco retailers to pay for a sales license fee, maintain a diverse tobacco control coalition, and engage youth in tobacco control policy campaigns.
» Coordinate all media (paid and earned) related activities.
» Develop and maintain all program social media platforms up to date.
» Lead the development of media communication plans, media tracking forms, and focus group testing of media ads.
» Coordinate a regional press conference to release findings from a survey of tobacco retailers.
» Coordinate with the California Tobacco Control Program’s Media Unit to identify/select/adapt media ads that support the program’s policy campaigns.
» Assist with the development of progress report narratives and reporting for media related activities.
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Art Director/Communications Specialist
Honolulu, HI
Mar 2005 - Jun 2017 (12 years 3 months)
The Art Director/Communications Specialist (AD/CS) is assigned to the Public Information/Communications Program of the Office of Hawaiian Affairs (OHA). The primary purpose of this role is to support the development and execution of graphics needs for all agency projects. The AD/CS assists OHA programs in identifying an engagement process, developing a clear, concise message and ensuring that the message is presented in a thoughtful design product that meets current industry standards.
» The (AD/CS) Participates in meetings with OHA Trustees, Executive Team Members and Programs to recommend the best communications solution. Advises agency on matters involving graphic and other visual materials in print, broadcast and online.
» Identifies project concepts and processes while maintaining continuity of agencies brand.
» Reviews content for clarity and makes recommendations for development of visual information that simplifies delivery of message to intended, targeted audience.
» Remains current in graphic design principles and technologies to assure that OHA projects utilize the latest and best design practices.
» Provides clear and strong designs by applying current industry graphic design standards.
» Assist agency in the production of reports and other products which involve innovative, out-of-the-box solutions, while ensuring timeliness.
» Provide art and creative direction for Public Information/Communications Program team.
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Advertising Designer
Honolulu, HI
Sep 2004 - Feb 2005 (5 months)
Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs and graphics.
» Review illustrative material to determine if it conforms to standards and specifications.
» Create custom illustrations or other graphic elements.
» Mark up, paste, and complete layouts, and write typography instructions to prepare materials for printing.
» Present final layouts to Commercial Printing service reps for approval.
» Work with pre press team to determine what services will be performed.
» HIGHLIGHT: Development team for Midweek: the weekend
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Sr. Designer, Web Developer
Honolulu, HI
Jan 2000 - Jun 2004 (4 years 5 months)
Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation and/or sound.
» Update proofs of printed copy and art materials.
» Organize and manage multiple projects, working within scheduling requirements.
» Collaborate with creative, art, copy-writing and production personnel to discuss requirements, presentation concepts and to coordinate creative work.
» Present final layouts to Marketing Director for approval.
» Train and direct creative team members design concepts for printing.
» Review illustrative material to determine if it conforms to standards and specifications.
» Negotiate photo shoots and press checks to ensure that Foodland’s needs were met.
» Create custom illustrations or other graphic elements.
» Mark up, paste, and complete layouts, and write typography instructions to prepare materials for printing.
» Negotiate with printers and estimators to determine what services will best meet foodland’s needs.
» Conceptualize and help design interfaces for foodland.com and FoodlandtoGo.
» Administer information technology systems needs for the Retail Advertising Department.
» HIGHLIGHT: Development of Foodland to Go! and Development of Foodland’s service culture program Hoaloha