John Selca

Designed primary and secondary artwork for eyeshadows, mascaras and other similar beauty products
Developed artwork for production and pre-production use, including to scale renderings of entire Tarte catalogue
Coordinated with marketing, education and operations to design, produce and create international packaging
Created spec/line drawings included with measurements for life-sized window and floor display in Sephora Dubia
Organized and aligned artwork/photoshoot server for easy access for both marketing and creative

Designed graphics for international spirit brands like Absolut, Belvedere, and Jameson.
Developed concept visuals for multi-brand shot wheel creation.
Packaged Multiple VAP and holiday specialty products for use in on-premise and off-premise promotional marketing

Worked in many different areas of design including packaging, event poster, clothing, web, and on screen animation. Created album covers, business cards, stationary, and logo design.

Create concept layouts requested by marketing or creative
Coordinate with DMI Marketing liason to assist in development and design in new products as well as extensions
Create any overlabeling art, including custom dieline(s), as requested for US or DMI projects.
Complete all requested updates to existing packaging
Organization of all current packaging files on Creative Server
Interpret requests for packaging files to determine needs and supply the necessary files in the appropriate format

Packaged various cosmetic products including maximum speed glues, color changing nails, and blister packs.
Created header cards and labels for multiple nail polish remover products.
Designed displays, coupons and flyers for retail accounts with focus in special promotions.
Developed new visuals for cosmetic and electronic products which included multilingual instruction manuals.
Built custom die lines for innovative displays which would be showcased in large chain accounts

Created die lines on new shoe packaging ideas.
Produced live interactive products to aid in development.
Constructed multiple display products for market week.
Designed and re-purposed graphics with consistency to original brand.

Worked with in a team to help visual and build marketing environments for national programs through mobile promotion.
Re-branded graphic identity and re purposed creative identity for various in-store on premise display.
Packaged labels for different wine and spirit brands, as varietal or line extensions, or innovating entirely new brands.
Designed shippers for brand distribution.
Produced print advertisement for editorial use in magazines including Wine Spectator and Wine Advocate.
Developed and edited videos for use in training and marketing.
Animated company logo and brand directed videos for promotional use in marketing.

Created Web Emailers for American Express and Universal Studios cross promotions. Developed logos for an Independent Software Company. Created conceptual e-cards for business holidays.