John Howard

A creative agency that develops marketing that's intended to be enjoyable for people to interact with because we believe that's what's most effective today. It's what we call "compatible branding" -- using humor, technology, community, an experience, information and/or great design to create relevance with our target audience. The name? "Saturday" just embodied the passion and optimism we want to convey in our work. It's the day that's most compatible with people's passions. About doing what you love to do!

As a freelancer, I worked with both creatives and directly with companies.

The Community Events Coordinator is in charge of planning and executing events that feature local speakers.

I was a jack-of-all-trades, responsible for:
» Taking assignments from concept to completion for print, collateral, product design, broadcast and Web
» Taking start-up gaming brands PokerPro and Heads-Up Challenge and creating industry-known brands
» Maintaining and developing all company and product Web sites and HTML emails
» Overseeing game design with software developers
» Organizing and planning trade shows and product launches
» Creating and providing advertising, POPs, brochures and promotional videos for US Casinos and cruise ships
» Directing photo shoots, press checks
» Managing Word Series of Poker events

Client Experience: Aristocrat Technologies, Carnival Cruise Lines, FourWinds Casino, Hard Rock Tampa and Hollywood Casinos, Heads-Up Challenge, Hollywood Park Casino, PokerPro, PokerTek

Before PokerTek, I was the outdoorsy type who was responsible for:
» Designing and managing up to 75% of outdoor advertising in the Charlotte marketplace
» Art directing and managing accounts from concept to completion
» Working on new technologies to enhance the outdoor medium
» Assisting and overseeing other art directors and designers in additional markets
» Organizing sales promotions and events with support materials
» Connecting revenue to creative thinking
» Giving creative pitches/presentations to clients

Clients/Experience: Bank of America, Carolina Panthers (NFL), Charlotte Ad Club, Charlotte Knights, Crescendo Advertising, Dunkin’ Donuts, FedEx Kinkos, The Ghazzi Company, NBC6 Weather, Presbyterian Hospital, Queens School of Business, SC Philharmonic, Wake Forest MBA, YMCA of Charlotte

I also play well with those advertising types, too, and have experience:
» Concepting and producing creative for all media and a wide variety of clients
» Art directing photo shoots and covering press checks

Clients/Experience: Hendrick Honda, Modern Salon & Spa, Outer Banks Clothing, Pine Island, Shelby Elastics, Technocom

My first agency position where I:
» Designed and produced everything from simple invitations to big-budget brochures and
» Gained experience in broadcast and Web design
» Maintained the art department’s computer systems and requirements

Clients/Experience: 3 Rivers Music Festival, CiCi’s Pizza, The Citadel, Columbia City Ballet, DUDA Growers, Hilton Head Island Tourism, McArthur Dairy, Nextel, PalmettoPride, PHT Services, Savannah City Market, SCANA, Sears, Shell Oil, Spoleto Chamber of Music, Sportevo, T.G. Lee Foods, University of South Carolina