John Torre

Leveraging leadership and integrated experience planning background from CPG and durable goods into a marketing consulting practice focused on brand transformation, awareness and sales with an emphasis on social media, in-store activations, licensing and experiential events to win with consumers and customers.
+ Partnered with external research firms to understand core consumer behaviors then creted scalable ideas and commercial plans to drive growth for Udi’s, Glutino, Gardein, and Evol.
+ Coached and facilitated Competing Values workshops to improve communication, innovation, efficiency, and productivity within teams and across organizations.
+ Established a third party wholesaler/distributor partnership to provide an additional selling channel for Cake Mate, PAAS and Gift Pop.
+ Built an overarching strategy and journey mapping strategy to identify appropriate sponsors and brands to target and create an integrated experience for attendees and influencers at the Sundance Film Festival.

Developed programming strategies and commercial platforms to maintain category leadership for Eggo and MorningStar Farms. Led cross-functional teams through the creation and activation of first-time national and account specific programs and experiential events. Reported directly to the VP of marketing and innovation.
+ Achieved sales lifts of 13% and a record return on investment of $4 through the creation and activation of an integrated back-to-school program between Crayola and Eggo.
+ Conceptualized and led the commercial team through the development of a new set of Eggo skus leveraging iconic Disney intellectual properties to generate more than $20 million in annual sales.
+ Drove awareness, consideration, and trial for MorningStar Farms by developing and leading the brands first experiential grilling tour traveling serving more than one million consumers.
+ Conceived and implemented a new shopper marketing vision and strategy shifting more than 50% of the previous dollars and programs away from pay-to-play activities and into category or brand-building events.
+ Grew Eggo’s in-store display by 46% through the creation and activation of The Great Eggo Waffle Off, that included a partnership with Dole frozen fruit and Breyers ice cream.
+ Created MorningStar Farms first pop-up restaurant and media center at the Sundance Film Festival, receiving accolades from the media as, “The most effective promotional activity at Sundance.”

Created and developed first-time large scale, cross-category consumer programs for the cereal and toaster pastries portfolio that drove purchase intent and displays at retail. Also responsible for leading brand-specific consumers programs and events for Rice Krispies, Pop-Tarts and Special K (e.g., Special K Challenge).
+ Co-led research that led to best promotions, sweepstakes and packaging/POS communication practices in order to achieve breakthrough, comprehension, and conversion.
+ Drove a record number of in-store displays for Rice Krispies and nearly one share point through the “Childhood is Calling” integrated campaign with M&M’s brand candies.
+ Received the 2008 Morning Foods division peer marketing award – “Making a Difference.”
+ Created a coupon strategy and guidelines for the sales and marketing organization to increase coupon effectiveness and efficiency.
+ Led negotiations with Discovery Communications to leverage their Animal Plant brand for a new kids cereal, including the package design.
+ Developed a national consumer promotion with Xbox to sell-in a record 10,000 cereal pallet displays.
+ Established a partnership with Ocean Spray to create awareness for Craisins and drive purchase intent for Kellogg’s Corn Flakes.

Led agencies and freelance talent through creation, development, and execution of diverse branding initiatives, including brand architecture, product naming, product messaging and product photography for the leading global contract office furniture company and largest manufacturer of modular wall and raised flooring products.
+ Proposed and implemented new corporate identity and corporate graphic standard.
+ Catalyst behind enhanced corporate image among architects and designers as a result of implementing a successful new communication and product visualization strategy for product and customer spaces.
+ Established styling standards and guidelines for product photography and showrooms.
+ Recognized and published in Promotion Designs That Work and American Corporate Identity for Jump Stuff desk accessories sales kit, Haworth OnSite case studies program, and Haworth Moxie furniture sales kit.