RUFFIT - While undergoing training in Boston, one of my sketches was selected to be included in the Q1 2006 Catalog Collection. Is uses the existing bottom. it is one of my shoes that made in many various colors, materials and made in mule versions too.
RUFFIT II - Continuing the success of Ruffit, I got a project to make the next version for Q3 2006. This Ruffit II was developed in Vietnam due to excess capacity at the Indonesian Development Center and we did not have that Bottom either. I have to send the complete design package to Vietnam and I guided the whole development process through the RVS photos. As gate keeper of perfect proportion for all creation in the Development Center, I have to checked and revised all the first pullover. This job is not only identify and modify shell pattern to follow the concept, but also add something less on it.
Impulse Runner - Began from reebok strategy to compete in middle price in the running category market. My team assigned to make a decent standard products with price point and attractive design. This model was successfull with production over 500K pairs only at Indonesia Factory. The bottom has been using in so many new various upper models for long time.
adventure & running

Here is some of my creations when I used to work in Reebok Indonesia Development Center

Freelance, Full-time
Joko Lelono
Industrial designer - Visual Merchandiser - Project supervisor jakarta, Indonesia