Joko Lelono

RUFFIT - While undergoing training in Boston, one of my sketches was selected to be included in the Q1 2006 Catalog Collection. Is uses the existing bottom. it is one of my shoes that made in many various colors, materials and made in mule versions too.

Sketches during design training for the Trail Running category.

Sketches during design training for the Trail Running category

Sketches during design training for the Trail Running category

RUFFIT - Detail view for R&D execution.

RUFFIT II - Continuing the successful of Ruffit, I got another request to make the next version for Q3 2006.

Ruffit II was developed in Vietnam due to excess capacity at the Indonesian Development Center and we did not have that Bottom either. I have to send the complete design package to Vietnam and I guided the whole development process through the RVS photos. As gate keeper of perfect proportion for all creation in the Development Center, I have to checked and revised all the first pullover. This job is not only identify and modify shell pattern to follow the concept, but also add something 'more' on it.

Another photo of RUFFIT II and the heel view.

Another photo of RUFFIT II

Another photo of Impulse Runner and it bottom views. The sketch images are the original design.

IMPULSE RUNNER - Began from reebok strategy to compete in the middle price in the running category market. My team assigned to make a decent standard products with price point and attractive design. This model was successfull with production over 500K pairs only at Indonesia Factory. The bottom has been using in so many new various upper models for long time.

Night Runners are at high risk of being hit by motorized vehicles. So a design was created with the basic idea of ??giving a very strong visual impression to the surroundings and being able to be seen from a distance. Traffic signs that can light up at night are the biggest inspiratio

Where did the idea for very light shoes come from? Finally I came up with an idea when I opened the printer packaging, the printer was protected by styrofoam which is very light. The packaging cardboard is also interesting to use as inspiration. So several experiments were carried out to get something interesting.

I want to make running shoes for Nike that are light in weight but with a classic design. I chose Pegasus 83 to be redesigned. with all the same materials, the logo was changed to an extreme. and the midsole is layered vertically so you can make stripes.