Joko Lelono

graphic for print, branding, concept logo, footwear designer

1. Dress up the seasonal store’s floorset theme and supervise the goods display arrangement.
2. Replacing the new visual for 30 Urban Icon stores, POP and prepare the display fixtures.
3. Supervise all the displays in the store through photo reports. Give an assessment of the results of their displays based on a guideline.
4. Replacing the new visual for over 65 wholesale dealers twice a year (SS-FW) and prepare their display fixtures.
5. Order and maintain the display fixtures stock at Taman Tekno warehouse.
6. Work together with local vendor to create the local fixtures and the floorset.
7. From the bare unit to the opening, I have handled several fitout stores, Associated with various interests; landlord, principal, contractor, management, Merchandising, IT, logistics and finance division.

1. Create new watches design and work together with factory in China to develop them.
2. Supervise the production timeline and work together with product manager for QC and shipment.
3. Supervise the product photo shot, prepare the catalog and POP print for any marketing event.
4. Support marketing team to set up store’s display, event and other areas for selling the goods.

1. Create new outstanding design for Packaging.
2. Create and develop new innovative electric products.
3. Work together with product manager to supervise all design development in Shenzen China.
4. Initiate new ideas for brand, logo and tag line for marketing strategy.
5. Prepare and create new design for marketing POP.
6. Supervise all the process of design in outsource/ design agency.

1. Responsible as a gate keeper of aesthetic and proportion for the whole of development’s creation.
2. Support R&D with ideas and technical suggestions on their creations, such as pattern revisions, logos detailing and mostly materials substitution to pursue the shipment timeline.
3. Ensure aesthetically and correctly balance between upper and bottom proportions with correcting upper’s shell pattern and bottom’s blue print.
4. Create new design with the existing or new bottom for regional and local market.
5. Setting, preparing and teaching people for RVS photography in the R&D office for their creation report.
6. Sharing trend report and materials component board to all Reebok R&D office.