Joyce Eicholtz

I led the creative department for this dynamic and growing financial wealth management company, championing a commitment to design excellence. Providing strategic guidance and expertise in shaping the visual style for both core and sub-brands, I collaborated closely with key stakeholders to ensure brand consistency across all channels. Responsibilities included developing graphic standards and visual assets that both reflect and expand upon the company’s established brand identity. I managed a team of designers and contractors, overseeing their work across multiple projects, and worked collaboratively with cross-functional teams to deliver high-quality creative solutions that support business goals and elevate the brand’s presence.

Delivered innovative and creative solutions tailored to strategic goals and brand identity across diverse industries. Expertise in fostering strong team environments, promoting open communication, and consistently delivering high-quality creative work on time and within budget. Proficient in presenting concepts, developing production plans, estimating costs, directing the creative process, and coordinating with external freelancers, printers, and other key resources to ensure seamless project execution.

Developed creative initiatives for this boutique agency serving Fortune 500 clients, specializing in strategic communications to build brand image, enhance reputation, and drive behavior change. Focused on understanding the core essence of each client’s brand, and developing communications programs that aligned with specific, measurable organizational goals. Collaborated closely with internal teams and worked directly with clients to deliver tailored solutions that complemented brand identity and supported overall business objectives.

At Hill and Knowlton, I played a pivotal role in developing an award-winning creative department within an international public relations firm. I managed a talented team of designers and collaborated with outside contractors to produce a wide array of marketing materials. My responsibilities included providing corporate graphics support and consultation for external clients, all while maintaining strict budgetary guidelines.