Jonathan DeCosta

I wanted to show the power of the world's first supercharged outboard. The best way to do this was to put the boat in a dangerous situation. However, Mercury obviously doesn't want their consumers to bring their boat near a waterfall. The copy addresses this issue by making it a story about a trained stuntman.
View PDF

The online landing page would take the audience to a virtual river where they can explore video testimonials from actual users and view the story of Chris, our stuntman, and how he used Verado to power through Niagara Falls.
View PDF