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Marketing Campaign Manager
Bothell, WA
Oct 2008 - Present (16 years)
• Drove and managed 10 cross-team campaigns valued at $84M+ in combined potential revenue.
• Established and revised project strategies to ensure continuously changing needs and requirements were met.
• Charged with managing deliverables and communication flow, ensuring project completion on time and within budget.
• Fostered and retained customer base by developing and implementing end-to-end Customer Relationship Management (CRM) campaigns, in collaboration with Modality Business Units.
• Maintained rapport with assigned regions, regional managers, field sales, product specialists, and field service engineers to instill personal knowledge of Philips products through multiple training avenues.
• Collaborated on the MR Market to ascertain and evaluate market information; applied to creatively execute Competitive Sockets, territory support/growth, MR upgrades, and product recognition.
• Delivered recommendations and feedback to MR Field Marketing and Sales Support throughout all stages of campaign management process in conjunction with cross-functional team.
• Defined project scope and messaging and identified new/emerging market opportunities in partnership with Marketing Managers and Field Managers.
• Strategized sales and product awareness by interfacing with healthcare institutions nationwide.
• Drove additional efficient and effective multi-modality campaigns in collaboration with Field Marketing Managers and Campaign Management team.
• Designed and implemented campaigns for MRI Marketing Groups, managed data in Excel and Salesforce.com, and oversaw customer service for all inbound and outbound customer communication and trade shows.
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Graphic Designer Marketing Coordinator
H.W. Lochner Inc.
Chicago, IL
Apr 2006 - Apr 2008 (2 years)
Graphic Designer | Marketing Coordinator
• Directed proposal and prequalification processes by identifying opportunities and prospects that fit the Northwest core services and strategic initiatives.
• Produced graphic materials for marketing endeavors and created corporate brand guidelines and graphic standards.
• Monitored campaign efficiency, increasing brand awareness by implementing SEO features.
• Rebranded the company’s identity and graphic standards and redesigned the website.
• Established and maintained marketing information systems, including Salesforce and Siebel CRM.