Celebrex (Pfizer). Cover of flashcard for COX-2 selective non-steroidal anti-inflammatory treatment for arthritis included with patient package. (Agency: Grey Healthcare)
Celebrex (Pfizer). Celebrex. Cover of flashcard for COX-2 selective non-steroidal anti-inflammatory treatment for arthritis included with patient package. (Agency: Grey Healthcare)
Activella - Introductory ad of consumer print campaign for hormone replacement treatment. (Agency: Draft/FCB)
Activella - Second ad of consumer print campaign for hormone replacement treatment. (Agency: Draft/FCB)
Valcyte. The 'My Posttransplant Organizer' patient program aims to help
patient focus on maintaining a well-planned journey after transplant (Agency: IOMedia)
Valcyte (Hoffmann–La Roche). The 'My Post-transplant Organizer' patient program aims to help the patient focus on maintaining a well-planned journey after transplant. (Agency: IOMEDIA)
Valcyte (Hoffmann–La Roche). 'InCharge' is an educational patient program that may support the patient as he takes command of his post-transplant life. (Agency: IOMedia)
Loestrin. Concept for patient kit that introduced re-branded oral contraceptive. (Agency: Havas) Idea was to have models 'looking up' to Loestrin
Pfizer Nutrition Asia. Introductory campaign for line of child liquid nutritional supplements for Asian markets
Nutritional dietary supplements are popular in Asia for children

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Campaign compared the benefits of GOLD brand to nutrients found in the four food groups
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Direct-to-Consumer Campaigns

Print campaigns targeting patients and care-givers

Jon Medwick
Integrated Copywriter/ Healthcare New York, NY