DIGITAL, TV, SOCIAL MEDIA COMMUNICATIONS Integrated Copywriter experienced in a broad range of digital, broadcast and social media targeting both consumers and industry professionals. • Ability to translate complex concepts into easy-to-understand language while pushing forward a feeling of playfulness, humanity, and excitement. • Extensive experience creating impactful interactive (and SEO-friendly) campaigns for major marketers in industries including: packaged goods, pharmaceuticals, retail, beverage, restaurant, financial, energy, education, technology, issue/advocacy • Helped drive copy, content strategy and execution to maximize engagement levels on social platforms, including Facebook, Twitter, Instagram and LinkedIn. • Recent clients include: Gillette, GSK, Pfizer, American Express, Red Lobster, Parker Bros., Hotwire.com, Jackson Hewitt, Bill & Melinda Gates Foundation (DC), AstraZeneca, Wyeth, Domino's Pizza, The Auto Alliance (DC), JAZZ Pharmaceuticals, Bayer AG. • Experience with all interactive platforms – iPhone and iPad apps – Branded and unbranded Websites – Social media – Banner ads • Management skills – Led creative teams on new business presentations, new business – Supervised casting, editing, photo and commercial shoots • Effective client relations and presentation skills Specialties: Copywriting (consumer, healthcare, issue/advocacy) Also: Proficient with Adobe CS: InDesign, Photoshop, Illustrator Storyboarding skills for tv.
Awards & Achievements
The One Club, New York Festivals