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Graphic/Packaging Designer
Rego Trading
Brooklyn, NY
Nov 2019 - Present (5 years 8 months)
Collaborate with supervisor to create retail and e-commerce packaging concepts for a line of cleaning accessories. Construct packaging prototypes for testing. Develop print-ready mechanicals which are produce overseas. Design digital/print collateral such as product line catalog and brochure. Generate descriptive images for Amazon listings according to their requirements. Design promotional images use in email campaigns.
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Graphic/Packaging Designer
Xit Group
Brooklyn, NY
Mar 2014 - May 2019 (5 years 2 months)
Created packaging solutions for this mobile device and photography accessories brand. Developed dielines, artwork and press-ready mechanicals which were uploaded via ftp to China office for production. Maintained daily contact with China office regarding any file and approval topics. Submitted packaging verbiage for french translation. Contacted licensor to make sure our products and packages were approved according to their guidelines. Constructed physical mock-ups for client review. Concepts presented help generate a $3 million order from a prominent retailer.
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Graphic/Packaging Designer
Aduro Products
Brooklyn, NY
Jan 2012 - Mar 2014 (2 years 2 months)
Developed packaging solutions for this mobile accessories brand. Packaging consisted anywhere from a simple insert for a blister to a more complex 4 color, spot color, spot varnish and diecut solution. Created dielines and press-ready mechanicals which were sent to factory overseas. Designed marketing materials such as sale sheets and managed daily e-mail campaigns via Constant Contact. Directed suppliers on logo placement of product.
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Freelance Graphic Designer
Hollaback
Brooklyn, NY
Jan 2014 - Jan 2014
Designed a poster announcing speaker that discussed how to end street harassment against women. Posters were distributed in college campuses. Also, designed poster and collateral campaign which educated urban high-school students about street harassment. Program was distributed in over 200 NYC schools.