Lead Product Designer / Brand Strategist
CE North America LLC
Feb 2010 - Present (13 years 10 months)
Have developed strategies for new brand and product launch based on intensive research into product segments, human-centered design initiatives and perceptual and cognitive human factors research. Have directed the comparative market analysis for CE’s product lines for market research studies. Have led creative, marketing, and product development teams to design and develop the image of this multimillion-dollar home appliance and electronics company. Along with directing the design of multiple showroom spaces and tradeshow booths leading to the company’s participation with the International Home and Housewares Association. Have led a usability research strategy for the design of various household products with in-house designers. Have affectively generated well over 100 million dollars of new business through expertise and understanding of clients’ needs and wants through successful launching of new brands.
Product Designer / Consultant
May 2004 - Present (19 years 7 months)
Independent product designer for projects ranging from consumer products, corporate identity and packaging to design direction and implementation of products for an international client base. This position also served as consultant to world-renowned clients by developing business plans and new product considerations for future business plans. Clients include: Pininfarina Extra, The Wolfsonian-FIU Museum Miami Beach, Miami Art Museum, Troika Design USA, Doink Design, Arango Miami, Kryogenifex, Costa Farms. Furthermore, have built relations with overseas manufacturers (primarily China and Hong Kong) for the production of consumer products. As well, have built relations with distributors and major wholesalers in foreign countries and U.S. territories including South Africa (Massmart, Woolworth's), Colombia (Juan Valdez Coffee, Exito Stores, Olimpica Stores, and La (14) Catorce), Mexico (Sears, Walmart), Puerto Rico (Sears, Walmart), Peru (La Curacao) as well as the Continental U.S. (Bed, Bath and Beyond, Dollar General, Family Dollar, Fred's, Menard's, Sears, Target, Walmart among others).
Art Institute of Fort Lauderdale
Have taught classes in Industrial Design and Design Thinking at the college level to all years of students. Have built interactive relationships with corporate sponsors to foster real world design solutions at the educational level.