This is the visual guide to the benefit of taking part in Pension Professionals presentation.
The first thing the head of HR (or other decision maker) sees is the box. Lots of this kind of material passes over their desk on a weekly basis so it needed to grab attention. The invitation to open to find coffee is a strong impetus.
This is the label on the actual bag of coffee.
This is the personalized signed letter from the agent offering this service.
This is the response card for customers to fill out in order to receive the presentation.