Campaign: Wake up to the possibilities
This project was designed to gain the attention of decision makers with a unique direct mail campaign. The premise was to wake up employees and make they aware that the need to be planning for the future. The benefit to HR is that an employee working towards a full and engaging retirement is one that is self motivated.
The hook was using coffee as the vehicle. The presentation was tongue in cheek, using safety figures to illustrate the steps necessary for success. All items were branded with consistent messaging and visuals to create a cohesive presentation.