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Print Design: Illustrated Price Guide

This was a price guide for an electronics company called ADA. They supplied engineering schematics for all products and I created illustrations from them. I also performed all the studio photography for the section intros.

I integrated an excel file to generate most of the text and prices, tying them to specific styles. This allowed the customer to provide updated Excel spreadsheets to automatically update the file.

This guide also makes use of an old trick of the printing trade. There were multiple versions of this price guide, each with different pricing. The pricing layer was all in the black printing layer. They were able to save costs by printing up a large batch of brochures in CMY and having multiple versions of the K plate.

See the link for the entire 32 page price guide in PDF.

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Joshua Cooper
Creative Director Boston, MA