Jennifer Lynn Peterson

• Integral part of the team moving the Silver Jeans customer forward in a more contemporary direction. Attends trade shows as a company representative twice annually in Las Vegas. Travels to Winnipeg to collaborate with multiple departments in the Canadian studio to present the new product line and conduct product reviews.

• Consistently delivers trend right styles with attention to detail; producing best-sellers for the requirements of specialty accounts as well as core customers.

• Fearless in taking on difficult art driven styles such as florals and prints, using new and innovative techniques that other designers shy away from, creates original artwork that rivals and exceeds higher priced competitors.

• Key team member collaborating with the design director to update all the fits, pocket size/placement, construction details, and creating stitch templates to take the product to a more sophisticated direction as well as reducing cost to become more relevant and price competitive in the middle tier market.

• Key Designer in the new and growing Sportswear line. Initial launch had 5 SKUs every other season. The line grew to 20+ SKUs including sweaters, rayon plaids, peasant tops, dresses, jackets, and bottoms every season through affordable trend-right styles embodying the Silver Jeans Co look. Note: the old Sportswear line was discontinued prior to 2014 and for 10 years prior had continually failed to perform and sell; even with multiple design teams.

• Key Designer to introduce “color sense” into the Sportswear line; this change added variety and femininity to an otherwise basic palette, as well as creating a unifying color story throughout all product categories.

• Conducted Sportswear “fittings” for new fashion silhouettes without a fit model for preliminary development stages.

• Works closely with Product management team and import vendors in China, Hong Kong, Sri Lanka, India, Turkey, Mauritius, Bangladesh and Indonesia.

• Leader and key member of small high impact division that became the primary source of company revenue.

• Consistently designed best-sellers, working closely with the design director and buyer. Resulted in rapid department growth and expansion into new product categories: Bags and Accessories, Intimates, Sportswear: Cargos, Polo Shirts and Plaid Shirts.

• United the design team to bridge the gap between Denim & Sportswear product as well as Women’s and Men’s, creating a cohesive merchandised collection that drastically increased sales for Wholesale and Outlet Markets.

• Established new processes that improved efficiency and workflow. Designed and developed with quick turnaround; examples: 70+ denim SKUs with a 13-week design to production turnaround; 50+ graphic sportswear items per season with a 2 to 6 week production turnaround - artwork, design boards, wash & lab dip development, submits/approvals.

• Successfully designed logo driven product for fast paced Men’s and Boy’s Outlet Division that carried over to the Women’s collection. Personal expertise grew in all segments: Domestic and Import Denim, Non-Denim, Graphic Sportswear, Wovens, Outerwear, Intimates, and Men’s & Women’s Accessories.

• Created the True Religion Jeans “Eagle Graphic” that produced over $1 million in new revenue on multiple Men’s and Women’s products and accessories.

• Daily coordination with vendors and graphic designers to develop and successfully execute new and fresh product designs, techniques, and trims. Provided innovative solutions to achieve cost without sacrificing product integrity.

• Career consistently advanced in this global company: Started as Assistant Technical Designer and Specification Writer; Promoted to Assistant Designer - YC Denim; Promoted to Associate Designer - YC Denim; and Promoted to Product Development Associate Creative Director.

• Managed and trained a high-performance creative team specializing in detail sheets for five Women’s divisions.

• Created and maintained a Global Detail Sheet Template, Master Trim work-page, and Ai sketch library, which dramatically reduced detail sheet cycle time and increased end product accuracy between multiple designers.

• Designed and developed a “special project” Children’s collection for Guess co-founder Paul Marciano featuring 11 key Jeanswear items – he loved the collection!

• Co-designed a PLM system-based development technical package (Pre-Bill of Material) in conjunction with the IT department and user group. This system increased productivity, introduced system-based tracking, efficiency, accuracy, pre-costing and consistency between multiple departments and product categories used company-wide.

• Worked with global design teams based in US, Korea and Italy to align and preserve brand integrity.

• Managed the Global and Main Collection including all “Immediates”, “Out of Market”, “Late Adds”, and “Basics”. Prepared and presented the product line to multiple departments for proto review and production handoff meetings.

• Strategically reduced overdevelopment of wash and trims globally by 86% - saving an estimated $100,000.

• Designed and sketched trend-right styles, artwork, and details as well as working with the sewing floor team, personally using various specialty machines and taking a hands-on approach to innovate utilizing existing findings and trim liability. This approach resulted in producing best sellers such as the Josie Short with Lace appliqué detailing.