Juan E. López

- Successfully elevated the shop into the Top 3 tier for the company in the US by implementing strategies that directly impacted profitability by 11% in the first 7 months.
- Manage store operations by providing feedback, guidance, direction, and partnership with store teams on visual merchandising to boost product sales, utilizing analytical thinking and independent judgment based on the store's specifications and business needs.
- Tailor innovative solutions in partnership with Macy's Team, Visual Department, and other key stakeholders to refine brand positioning aligned with customer preferences and needs, enhancing sales, store performance, and customer relationships.
- Uphold visual excellence by training and coaching store teams and in-store visual ambassadors on visual standards and substitutions.

- Successfully launched company global rebrand in 2023 across California stores and Outlet locations.
- Facilitate informed decision as a strong Brand Ambassador through trend analysis, communicating visual merchandising updates during weekly recaps from store visits with company headquarters and VM Director, maintaining brand consistency and enhancing customer experience.
- Manage creation and execution of appealing visual presentations with the West Coast VM Director and VM Manager for all seasonal window rotations and in-store merchandising updates during overnights and regular store visits, enhancing client experience, and maximizing sales while maintaining alignment with Italy's Global Window and Merchandising Directives.
- Analyze market trends, sales, and buyer behavior to incorporate visual merchandising solutions aligned with customer preferences.
- Maximize brand recognition by incorporating brand elements and messaging in designing promotional materials in Photoshop.
- Support business initiatives and expansion by communicating creative briefs within and outside the Southern California market.

- Collaborated with the Marketing and Visual Teams and oversaw special events coordination for 14 years, including Coachella Desert Pool Party, Costume Design Guild Awards, CDGA Symposium, Indian Wells Paribas Open, Lacoste Retail Meetings, Miami Open, New York and LA Showroom Market Set Ups, Superbowl Parties, Press Previews, and PROJECT Trade Show in Las Vegas.
- Received 3-year consecutive "Best in Show" during the PROJECT Trade Show Booth in Las Vegas from 2010 to 2012 through creative booth set and merchandise presentation and efficient organization management.
- Created US Merchandising Guidebooks with the Merchandising and VM Teams for Spring/Summer and Fall/Winter from 2008 to 2015.
- Managed the Regional Visual Coordinator and Freelancers on the West Coast to ensure focus on the Wholesale aspect of the brand.
- Achieved overall success for the Wholesale Market through efficient coaching and training strategies for the LA Market Visual Coordinator, delivering maximum profitability for the brand.
- Managed logistics and allocation for all VM Related Materials, Marketing, and Visual Aides for the new Lacoste Le Club Concept while completing Floor Capacities and directing the store opening teams for each new location on the West Coast.
- Effectively managed the supply chain by training and collaborating with the Global VM Team in Paris, focused on managing logistics for the newly developed Window Concept for Las Vegas from 2013 to 2015.
- Strengthened brand imagery and organizational growth by incorporating comprehensive knowledge of development and strategy management for the newly remodeled locations in the US, especially the Flagship Store on Rodeo Drive.
- Provided strategic direction to achieve continued success with the West Coast Wholesale Market in 2019, recording an all-time high sale, garnering accolades to the field teams, and warranting additional merchandise into the existing assortment.