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Luxury Brand Visual Merchandiser
Salvatore Ferragamo
Los Angeles, United States
Jan 2023 - Present (1 year 3 months)
Work closely with West Coast VM Director and VM Manager on implementing window rotation and seasonal floor updates including mannequin changes, ready to wear, leather goods and shoes updates to align with Italy's window and merchandising directives. Primarily focused within Southern California market with travel outside of SoCal as needed.
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West Coast Regional Visual Merchandising Manager
Lacoste
Los Angeles, CA
Feb 2006 - Mar 2020 (14 years 1 month)
Collaborated with the Marketing and Visual Teams and oversaw special events logistics for 14 years, including Coachella Desert Pool Party, Costume Design Guild Awards, CDGA Symposium, Indian Wells Paribas Open, Lacoste Retail Meetings, Miami Open, New York and LA Showroom Market Set Ups, Superbowl Parties, Press Previews, and PROJECT Trade Show Booth in Las Vegas.
Received 3-year consecutive "Best in Show" during the PROJECT Trade Show Booth in Las Vegas from 2010 to 2012 through creative booth set and merchandise presentation and efficient logistics management.
Created US Merchandising Guidebooks with the Merchandising and VM Teams for Spring/Summer and Fall/Winter from 2008 to 2015.
Supervised the Regional Visual Coordinator and Freelancers on the West Coast to ensure focus on the Wholesale aspect of the brand.
Achieved overall success for the Wholesale Market through efficient coaching and training strategies for the LA Market Visual Coordinator, delivering maximum profitability for the brand.
Handled logistics and allocation for all VM Related Materials, Marketing, and Visual Aides for the new Lacoste Le Club Concept while completing Floor Capacities and directing the store opening teams for each new location on the West Coast.
Effectively managed the supply chain by training and collaborating with the Global VM Team in Paris, focused on managing logistics for the newly developed Window Concept for Las Vegas from 2013 to 2015.
Strengthened brand imagery and organizational growth by incorporating comprehensive knowledge of development and strategy management for the newly remodeled locations in the US, especially the Flagship Store on Rodeo Drive.
Provided strategic direction to achieve continued success with the West Coast Wholesale Market in 2019, recording an all-time high sale, garnering accolades to the field teams, and warranting additional merchandise into the existing assortment.