Art directed and supported Product Development in creating the content for these 3 kits, grades PreK-1.
Created 4+ concept options for interior pages to be used throughout all 3 self-checking workbooks. Worked with creative lead to set up templates for interior pages to utilize datamerge in InDesign.
Art directed package design to be closely related to the existing BOB BOOKS product line.
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Product Development—Learn to Read with BOB Books and VersaTiles
We partnered with BOB BOOKS to create a new product line for Amazon, and hopefully in stores. Aligned existing BOB BOOKS with our VersaTiles Kindergarten case, and created Student Workbooks. I art directed all components including packaging, workbooks, VersaTiles case, and photoshoots (with and without talent). Hired freelancers to keep on schedule with Product Development and Marketing. Product design is based off original BOB BOOKS to keep branding recognizable by existing customers.
