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Visual Merchandiser/ Wardrobe Stylist

Joanna Reyes

Los Angeles, CA
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  • About



    I am a passionate visual merchandising stylist. I graduated from FIDM in 2006 majoring in product development I started as an stylist at the Gap Kids right out of college, then went on to women's fashion at MNG by Mango, Max Mara, and Nordstrom. I live and breathe fashion and visual merchandising. Mannequins, props, lighting, merchandising and being a part of building the inside of a store from ground up excites me.

    Fashion is my passion, its a language that I translate for others to understand and become inspired by.

  • Education
    • Associate of Arts Merchandise Product Development
      The Fashion Institute of Design & Merchandising
      2004 - 2006
      The Fashion Institute of Design & Merchandising June 2004–June2006 Associate of Arts Degree Major: Merchandise Product Development Courses taken included: *Classification & Line Development *Creative Adobe illustrator *Merchandise Math &Merchandise Marketing *Textile Science
  • Experience
    • Visual Merchandiser
      freelance
      Los Angeles, CA
      Mar 2013 - Present (13 years 3 months)
      Build store promotional displays for events
      Maintain an eye for detail with regard to design, composition, merchandising and execution of quality and details
      Promote sales through creative merchandising and styling
      Ensure compliance of corporate signing program
      Partner with department managers in planning and implementing merchandise presentations
      Educate departments on styling tables, back walls and merchandising
      Maintain cleanliness and order according to safety guidelines
    • Visual Merchandising Stylist
      Nordstrom,
      Los Angeles, CA
      Jul 2010 - Mar 2013 (2 years 8 months)
      • Utilize monthly trends to interpret and Merchandise the floor and product on mannequins.
      • Combine my creativity and artistic flair with technical know-how to set up displays that maximize floor space while effectively catching the eye and appealing to the senses of their target customers.
      • Monthly window and conference calls with OCLA region.
      • Fixture moving. Lighting , Christmas set up 3 months in advance and instillation
      • Assisting department manager with department merchandising and floor moves
  • Skills
    • Exhibit Design
    • Fashion Design
    • Industrial Design
  • Elsewhere on the Web
    • 7
  • On Coroflot
    @jstyles, member since 2009
    • Following 8
    • Followers 6
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