e
Business designer / Brand strategist
Juan Pablo Ayala Alfonso
Bogotá, Colombia
Available Now
- Contact
-
About
Visual and strategic design specialist with more than 4 years of graphic design and brand management experience in the food and pharmaceutical industries. Highly knowledgeable in graphic design for advertising (on/off), marketing and communications, innovation by design thinking, brand strategy in the mass market (on/off), branding and design management. Creative, innovative, problem solver, strategic and analytical thinker, effective communicator, detail oriented and experienced presenter.
-
Education
-
Master in Business design Service design, marketing, design thinking, brand strategyDomus academy2015 - 2016Curricular Internship in the Business development department at Laureate Italian Art and design education, MAY 2016 - NOV 2016.
-
Industrial designer Product design, graphic design, design strategyUniversidad de los Andes2004 - 2009
-
-
Experience
-
Marketing manager for PrestoBogotá, ColombiaSep 2014 - Jul 2015 (10 months)Responsibilities: •Manage and approve the visuals created for the brand. •Develop concepts for advertising campaigns. •Lead the rebranding process (on/off). •Launch products and open new stores. •Create and develop marketing strategies with the commercial teams or to integrate them with strategic partners. •Manage budget, suppliers and agencies. •Conduct market and user research.
-
Senior designerBogotá, ColombiaOct 2011 - Aug 2014 (2 years 10 months)Responsibilities: •Develop concepts and designs for advertising campaigns. •Administer advertising materials for more than 150 stores. •Manage agencies, budget and suppliers. •Design visuals for the interior of the stores. •Control the correct use and application of the brand (on/off). •Manage the web portal and social media. •Participate in marketing and commercial management committees.
-
Design managerBogotá, ColombiaMar 2010 - Oct 2011 (1 year 7 months)Responsibilities: •Design visual concepts and graphics for advertising campaigns. •Develop and manage the web portal. •Create the visual identity for new product lines. •Design packaging and labels. •Control the correct use and application of the brand and the different product lines. •Contribute with the strategic planning committee in design and innovation issues.
-
-
Awards
B.A. Award for merit graduation project: Urban agriculture modules for the food safety. (Universidad de los Andes, 2009)
-
Industries
-
Skills
-
Elsewhere on the Web
-
On Coroflot@juanayala, member since 2017
-
-
Following 1
-
Followers 3
-
