Jules Sherman

I have designed hundreds of products for companies such as Limited Brands, Costco, Macys, Walmart, Martha Stewart Home, Crate & Barrel, Restoration Hardware, Target and TSUM. My focus prior to graduate school was house-wares, home and fashion industries.

In 2012 I completed a graduate degree at Stanford to learn design thinking methodology which emphasizes interdisciplinary teams, empathy development, rapid prototyping, and user testing to create meaningful products and services. During my studies, I began development of a medical device that supports human lactation, a health-related mobile app, personal emergency response system concepts and a toy that promotes family communication.

I started my consultancy in June 2012 which has a focus on health and wellness products. I also started "Maternal Life LLC," A company focused on developing products to improve safety in labor & delivery. Maternal Life's first product, Primo-Lacto®, launched in 2016 after a clinical trial, and FDA clearance. Primo-Lacto® was acquired by Lansinoh Laboratories, a subsidiary of Pigeon Corporation March 2018. I'm working on my next products now which address delayed cord clamping, pelvic exams and postpartum pain.