Julia Fisichella

■ Cross-functionally manage large initiative for enhanced image content for e-commerce; create concepts for product image carousels in collaboration with client’s Design Manager – emphasis on appetite appeal, recipes, ease of preparation, lifestyle, and brand consistency; photo edit product renderings as needed; establish and execute workflow for rollout to every product (brands include Campbell’s, Prego, Pace, V8, Swanson, Plum Organics); work with marketing and regulatory teams to ensure accuracy of product claims; create matrices for images for each SKU
■ Set up mechanical files according to printer specifications for can labels, beverage cans, shrink wraps, cartons, pouches, and other packaging
■ Adapt artwork for brand line extensions and different package sizes
■ Adhere to regulatory guidelines for content (nutrition facts panels,
ingredients, product claims, etc.)
■ Assist with digital asset management

■ Color-separated and adjusted beverage can art files
■ Proofread/quality checked files for accuracy and print-readiness
■ Designed promotional cans, EHS posters, banners, brochures, and forms
■ Simultaneously managed progress of projects (75 - 90 per month) for Dr. Pepper Snapple Group, US and Canadian craft breweries, Monster Energy, and other private labels
■ Consulted with customers regarding print options and proofing process
■ Ordered inks, proof cans, and digital plates; coordinated with plants
■ Spearheaded initiative to develop and establish graphics workflow improvements; trained staff on procedures and process

■ Created direct mail kits, sell sheets, and web banners for marketing
■ Designed posters, table tents, scratch cards, and pamphlets for monthly subscription packages (safety, health, environmental, and quality themes)
■ Redesigned safety newsletter product lines with a clean, modern look

■ Created direct mail kits, sell sheets, and web banners for marketing
■ Designed posters, table tents, scratch cards, and pamphlets for monthly subscription packages (safety, health, environmental, and quality themes)
■ Redesigned safety newsletter product lines with a clean, modern look

■ Served as team lead for graphics department; provided consultation regarding design capabilities; attended customer visits; trained new staff
■ Designed customer logos, stationery, brochures, newsletters, corporate marketing ads, slicks, mailers, and tradeshow signs
■ Established new design for Whitemarsh Township, PA seasonal magazine
■ Preflighted files; consulted with press operators; output files to digital platemaker and presses; set up variable data merges