Theme Events & Interactive Campaigns
Theme Events & Interactive Campaigns from JuliAnn Radmanesh
Theme Events & Interactive Campaigns

Game Changers, XXL Rebrand Campaign: Introduced on Facebook through a series of Facebook ads, ‘game changer’ posts, eblasts and print ads. Objective: to capture back some of the market share by reclaiming XXL is the original brand for fit challenged men using the brand’s year of inception and a series of XXL product attributes the further the brand message. Introduced new brand logo and Ron Jaworski quotes promoting brand.

iSurvive show theme mad lib landing page
iSurvive show theme email blast
iSurvive show theme landing page
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Watch Play Win Game: Each fall A&A invited all eye care professionals to visit Ron’s Top Picks landing page to play, Watch, Play, Win. Watch, Play, Win was a fun interactive "name Ron's frame" guessing game featuring our XXL eyewear spokesperson, ESPN’s Ron “Jaws” Jaworski.
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Watch, Plan Win email blast invite
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Print ad featuring Game Changers CTA.
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Theme Events & Interactive Campaigns

Game Changers, XXL Rebrand Campaign: Introduced on Facebook through a series of Facebook ads, ‘game changer’ posts, eblasts and print ads. Objective: to capture back some of the market share by reclaiming XXL is the original brand for fit challenged men using the brand’s year of inception and a series of XXL product attributes the further the brand message. Introduced new brand logo and Ron Jaworski quotes promoting brand.

JuliAnn Radmanesh
Marketing Manager, Brand Manager, Digital Marketing, Project Manager Plano, TX