Marketing Manager Consultant
Jul 2015 - Present (6 years 10 months)
Manage strategic marketing activities and branding for fast growing medical marketing company. Conduct market research, analyze competitive landscape and organize internal department audits in order to formulate SWOT, company USP and marketing plans. Built brand equity in marketplace by expanding market reach using channel marketing strategies, nurturing, industry best practices and partner relationship alliances. Collect and measure data, manage database and results reporting from all marketing activities. Support Sales department and manage marketing personnel responsible for company blog, editorial and thought-leader content, brand graphics/assets and web development. Collaborate with company teams for implementation of sales tools and partner messaging.
Nov 2006 - May 2013 (6 years 6 months)
Pioneered company’s digital marketing with email program, micro sites, landing pages, social media, and blog participation. Supported field staff with innovative sales programs.Developed biannual marketing strategy, media schedule and brand profiles for medical product marketed to over 9000 distribution channels. Composed brand launch kits, press releases, direct mail, editorials and welcome packages. Negotiated pricing and contracts with vendors and suppliers and managed inventory and procurement of all materials. Managed trade shows, event budgets, timelines and tracked ROI. Partnered with external partners and national brand teams for the creative development of advertising campaigns, catalogs and website development.