Julie DesJarlais

• Provided graphic/web design, branding, photography, marketing campaigns, and social media content for clients including DesJarlais Design, Duluth Trading Company, Fiskars Brands, Inc., and music/festival events.
• Oversaw creative direction and project execution, coordinating internal teams and freelance contributors to meet client objectives.

• Partnered with CMO & Sales VPs to align 5-person team on Spanish-first vision and CEO growth goals — weekly briefings turned executive strategy into daily creative priorities.
• Oversaw $1M+ annual creative budget — tracked every print, photo, and event dollar in real time to hit targets 3% under plan.
• Renegotiated photography contracts to slash costs — saved $250K in one year while maintaining studio quality and faster turnarounds.
• Directed visual identity for 4 incentive events (2,400+ attendees each, Orlando & Vegas) — concepted stage branding, ran photoshoots, and delivered print/digital toolkits that drove $570M revenue milestone.
• Produced 27 issues of Royal Prestige Magazine (48 pages, 4×/year) — wore every hat (producer, food stylist, art director, retoucher) on 14 covers; supported 6.7% distributor retention (highest in company history).
• Delivered 100% Spanish assets without spoken fluency — led full Spanish-language creative production through visual systems, vendor coordination, and proofing — ensuring accuracy and brand consistency.
• Mentored 3 junior designers on Adobe CC, print production, and mobile layouts •— elevated team output from 70% to 100% on-spec delivery.
• Led website overhaul with Sales & copy teams — shifted messaging to younger recruiters’ earnings potential, directed model shoots, redesigned UI; 22% lead surge validated 3 months of market research.

• Secured and grew 3 retail/CPG clients with integrated print + social media campaigns — pitched cross-channel strategy to secure 100% renewal rate.
• Drove 22% client revenue growth (and 17% agency profit) by blending print ads with real-time Facebook/Instagram content — 6 campaigns averaged +41% engagement.
• Consolidated print vendors and optimized specs — saved $12K annually.

• Secured C-suite buy-in for weekly retail strategy — drove $180M annual revenue via 52 circulars (concept to prepress; 1M print run) with on-time delivery to households across 5 states.
• Oversaw 400+ photoshoots in-house (appliances, lifestyle, room staging) — lifted ad response 18% (internal audit).
• Designed & installed 1,200+ in-store displays/signage — full lifecycle from executive briefings to grand-opening execution; standardized visual merchandising across all locations.
• Mentored 8 juniors into senior roles — instituted Adobe workflow standards.