Julie Kerr

Oversaw new product development and innovation initiatives for $50M+ Totes branded product. * Led projects from creative concept through final delivery, including coordination with Quality Assurance, Marketing, and C-Suite Executives. * Mentored design team and supervised freelance designers. * Provided art direction for print development, including in house design and alignment with outside design firms. * Maintained product development plan and category budget. * Initiated efforts to increase collaboration among in house designers and overseas offices resulting in more crossover for trend forecasting, innovation development, and fabric usage.

Launched studio to design pattern repeats and spot graphics for the gift, paper, and apparel markets for sale or license. * Partner with online retailers and trade shows to generate business growth. * Manage online retail space, including consulting with customers and maintaining current stock. * Stimulate business development through email and social media marketing.

Oversaw new product development and innovation initiatives for $50M+ Totes branded product. * Led projects from creative concept through final delivery, including coordination with Quality Assurance, Marketing, and C-Suite Executives. * Mentored design team and supervised freelance designers. * Provided art direction for print development, including in house design and alignment with outside design firms. * Maintained product development plan and category budget. * Initiated efforts to increase collaboration among in house designers and overseas offices resulting in more crossover for trend forecasting, innovation development, and fabric usage.

Launched studio to design pattern repeats and spot graphics for the gift, paper, and apparel markets for sale or license. * Partner with online retailers and trade shows to generate business growth. * Manage online retail space, including consulting with customers and maintaining current stock. * Stimulate business development through email and social media marketing.