Julie Wail

I designed this packaging for SleepyHead®, a beverage company in Chicago, at the request of owner Chuck Hamman. Chuck said the design “knocked our socks off” and praised my work: “We are very fortunate to have worked with Julie. Our business is stronger thanks to her. I highly recommend her for her creativity, execution, quality, and diligence.”

Black Forest® 42ct Fruit Snack

Magic Seasonings® Gift Box Set Packaging Developed a packaging concept for a premium gift set featuring four signature spice blends and an illustrated Chef Paul Prudhomme’s cookbook. The rendering emphasized both functionality and presentation, showcasing a structured box with die-cut inserts that held each spice securely while creating an inviting unboxing experience. The design celebrated the brand’s heritage through bold graphics and culinary illustrations, reinforcing authenticity and shelf appeal. The concept was selected for production, where it translated seamlessly from rendering to retail. The finished packaging successfully combined durability with visual impact, contributing to strong sell-through during the holiday season and enhancing brand visibility in the specialty foods category. Its success helped strengthen the client’s seasonal product line strategy and demonstrated how thoughtful packaging design can directly influence consumer purchase decisions.

I developed a Jim Beam Black® packaging concept for a promotional giveaway, pairing a branded shot glass to enhance perceived value and reinforce brand ritual. The structure securely holds both bottle and premium, while the graphics convey Jim Beam Black’s premium positioning through restrained color, bold typography, and urban detailing. By integrating the giveaway into the packaging experience, the concept delivers a cohesive, shelf-ready solution.

I created this colorful PDQ tray concept, though it never went to production, its bold design made the right impact — it helped me win a client!