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I Bring Ideas to Life Through Smart, Strategic Design!

Julie Wail

linkedin.com
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  • About
  • About

    "Luck is where opportunity meets preparation" ~ Seneca

    Linkedin: www.linkedin/in/juliewail | E-mail: JulieWail007@gmail.com

  • Education
    • - Professional Development
      The College of DuPage
      Adobe Photoshop (A)
    • Associates+ Graphic Arts / Graphic Design / Advertising
      American Academy of Art
    • UX Design, Figma UX/UI Design
      Digital Workshop Center
      2024 - 2024
      From April to October 2024, I completed a 26-week course focused on UX design, during which I gained a solid understanding of user experience principles, design thinking, and user-centered design processes. Throughout the course, I learned how to conduct user research, create wireframes, design user flows, and build interactive prototypes, with an emphasis on understanding user needs and behaviors. A key component of my training was mastering Figma, a leading design tool for creating responsive web and mobile interfaces. I used Figma extensively to develop interactive prototypes, collaborate with teams in real-time, and create high-fidelity designs. The course allowed me to work on real-world projects, where I applied these skills to design user-friendly interfaces that enhance usability and provide seamless user experiences. By the end of the course, I was proficient in using Figma to transform concepts into fully functional, visually appealing digital products, preparing me to contribute effectively to UX and UI design projects.
  • Experience
    • Graphic Design Consultant
      Graphic Design Consultant
      United States
      Jun 2023 - Present (2 years 1 month)
      As a graphic design consultant, I manage multiple client projects, ensuring a 100% on-time delivery rate, which has significantly increased client satisfaction and repeat business. I create custom logos and brochures for an industrial battery charger company, enhancing brand recognition and aiding the sales team in securing new clients. Additionally, I design impactful highway and informational signage for a custom home builder, improving visibility and market presence while generating valuable leads. My focus is on delivering tailored design solutions that meet each client's unique needs and objectives.
      _______________________________________________________
      Clients: Deering Displays, EZ Way Logistics, Itmann Food Bank, Power Designers Sibex, Putman Builders
    • Senior Graphic Designer
      Panduit
      Tinley Park, IL
      Oct 2018 - Jun 2023 (4 years 8 months)
      At Panduit, I had the opportunity to contribute to a variety of graphic design projects that enhanced brand visibility and supported marketing initiatives. My role involved creating impactful visual assets, including packaging designs, promotional materials, and digital graphics that aligned with the company’s brand standards. I collaborated with cross-functional teams to develop designs that effectively communicated product features and benefits, contributing to successful product launches and increasing market engagement. This experience allowed me to refine my design skills while working within a dynamic and innovative environment.
    • Senior Graphic Designer
      Design Art Studios, Inc. - Consultant
      Sep 2017 - Oct 2018 (1 year 1 month)
      At Design Art Studios, Inc., I increased design efficiency by 35% by creating and implementing an international style guide for Ace Hardware, streamlining collaboration between domestic and global teams. I designed FDA-compliant candy packaging, incorporating NLEA, FOP, QR codes, and UPCs, which boosted sales by 20% and enhanced brand reputation. Additionally, I led the successful launch of a holiday product line, creating standout packaging, labels, and display fixtures, which increased product visibility and seasonal sales by 25%.
      ________________________________________________________
      Clients: ACE Hardware, Big Idea, Bosch, Capps Studio, Enesco, Ferrara Candy (Black Forrest, Bobs, Brach’s), Frankel, Katy’s Goodness, Mya's, Packaging Corporation of America, Positive Packaging, Prairie State Packaging, Revell-Monogram, RR Donnelley, Sanford Corporation, Tru Fragrance, and V&V Supremo.
    • Senior Retail Graphic Designer
      International Paper
      Aurora, IL
      Jun 2014 - Sep 2017 (3 years 3 months)
      At International Paper, I designed 3D conceptual renderings of corrugated displays and printed and mocked up full-scale retail displays. I collaborated closely with cross-functional teams to develop visually impactful solutions that supported product launches and boosted market visibility. My work contributed to creating dynamic and effective retail displays that aligned with brand objectives and enhanced customer engagement.
      ______________________________________________________
      Clients: ACCO Brands, ACH Foods, Alberto-Culver, American Greetings, Anheuser-Busch, Bayer, Beam Global, Bel Brands, Conagra Foods, Frabill, Frito-Lay, Kellogg's, Kraft Heinz, Nabisco, PepsiCo, P&G, Post, Quaker, Walmart, Wilton Brands, Zatarain's
    • Senior Graphic Designer
      Excel Displays & Packaging
      Aurora, IL
      2011 - 2014 (3 years)
      At Excel Displays & Packaging, I spearheaded the successful rebranding from “Excel Container” to “Excel Displays & Packaging,” updating the company’s brand identity and enhancing its market positioning. My design work, including packaging, logos, marketing materials, and Point-of-Purchase displays, contributed to a 30-40% market growth. I also developed pack-out planograms and instruction sheets, improving fulfillment center efficiency and accuracy.
      ________________________________________________________
      Clients: American Greetings, Banner Beer, Bayswater Beverage, Brilliant Pet, BRK, Bunn, Butterfly Baking Co., Canon, Coleman Sunglasses, D&S Meats, Excel Bottling Co., Fleet, Flexo Glass, Furminator, Ghiradelli, Go Picnic, John Frieda, Keson, Levy Home Entertainment, Pepsi Bottling, Rubschlager, Schilke Music, Sun Xien, Thermo Graphics, Waldom, Wells Lamont, Wilton Brands.
  • Awards

    Certificates Received: UX Design, Design Fundamentals, Illustrator, Photoshop

    Figma (Wireframing and Workflow)

    TECHNICAL SKILLS:

    Macintosh / Windows OS

    UX Design: Figma (Wireframing and Workflow)

    Photoshop

    InDesign

    Illustrator

    Acrobat Pro

    Dimension

    Adobe Experience Manager (AEM)

    Form-Z , Strata 3D Pro

    MS OFFICE 365:

    Excel, Outlook, PowerPoint, Word

    APPLE iWORK SUITE:

    Keynote, Numbers, Pages

    PROJECT MANAGEMENT:

    AYS, AEM, Workfront, Ziflow, Notion

  • Industries
    • Consumer Electronics
    • Food & Beverage
    • POP / Visual Merchandising
    • Social Impact
    • Retail
  • Skills
    • Advertising
    • Branding & Corporate Identity
    • Point of Purchase
    • Creative Suite
    • Infographics
    • Ideation
    • Illustrator
    • InDesign
    • Packaging Design
    • Photoshop
  • Elsewhere on the Web
    • k
  • On Coroflot
    @juliewail, member since 2008
    • Following 2
    • Followers 2
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