Julie Wail

Rolling floor stand designed for a 10 for $10 promotion, offering a free lined corrugated cooler with purchase. I created the full graphic system and custom header to visually replicate the cooler, reinforcing the premium offer. The design strictly follows Bud Light brand standards, using bold pricing, color, and typography to ensure strong visibility and cohesive brand presentation in high-traffic retail environments.

Zatarain's Floorstand - This colorfully designed floorstand display incorporates graphics and a lug-on that is in keeping with Zatarain's brand identity. The display was a joy to work on and the client was delighted with it's functionality and unique design.

Bass Pro Shops® Floorstand Designed and constructed a floorstand that promoted BPS holiday in-store gift cards. The client was pleased with the overall outcome of the display, as they claimed it to be “whimsical, colorful, and fun”. As the graphics and structure was successful at capturing their customers attention, it had also effectively reenforced Bass Pro Shops corporate brand identity as well!

Disney Kikkoman soy sauce quarter pallet, featuring Disney's movie

Keebler® Floorstand - Rendered hutch display and designed lug-on graphic panel promoting "Disney Parks" and "Step Counter Set".

Suave Kids quarter pallet display - Holds a product mix of detangler, shampoo & conditioner for kids.

Suave Kids header artwork.

Suave Kids graphic panel artwork.

Country Time Lemonade Stacker - Conceptualized a fun and creative Stacker display representing a drink cooler that displays Country Time Lemonade powder drink mix!

Country Time Lemonade Stacker - Conceptualized a fun and creative Stacker display representing a drink cooler that displays Country Time Lemonade powder drink mix!

Swingline® View-Tab® PDQ Trays sitting on a pinwheeled full pallet.

Henkel Corporation-All® Small & Mighty laundry detergent Full Pallet display.

Ski soda - Bottle cap pole topper.

Crystal Light Pure Gravity Feed

Papyrus® Floorstand - This attractive floorstand was created for Papyrus to display their line of greeting cards. The clean lines and creative use of graphics creates a streamline look and encompasses the client’s brand identity.

Counter Unit Display.

Magic Seasoning Blends® Counter Unit

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Swingline pocket stapler clip strip display.

This one-of-a-kind Budweiser corrugated floor stand was designed as a high-impact retail display inspired by the iconic Super Bowl championship ring. Created in Adobe Illustrator, the artwork translates the luxury, dimension, and detailing of a championship ring into bold, print-ready graphics for large-format production. Designed to act as a central retail anchor, the floor stand draws attention from multiple sightlines and is intended to be surrounded by cases of alcoholic beverages. The sculptural form and gold, faceted visuals elevate the product environment while showcasing my ability to combine brand storytelling, retail strategy, and production-ready graphic design.