Justin Lau

• Work collaboratively with Hockey R&D team to design and create up to 25 technical products per season from initial concept to floor across 9 categories, including shoulder, elbow, and shin pads, gloves, pants, sticks, technical apparel and bags.

• Build working prototypes (patterns and cutting, sewing, assembly), design techpacks, and sample modification packages outlining graphic and product design, tooling and molds, and material specifications to deliver professional finished goods.

• Attend trade shows, visit overseas suppliers and vendors, engage in market research, and analyze comparable industries to build knowledge of new fabrics, current trends, processes, and technologies for use in product innovation.

• Maintain relationships with internal team (Designers, Developers, Engineers, Sales, Business Unit Directors), overseas vendors and high performance athletes to ensure products meet performance goals, price points, marketing needs and creation timelines.

• Created custom modifications to hockey gloves and pants for NHL athletes including specialized padding, sizing, and fit.

• Developed specialized knowledge in pattern preparation, hand and die cutting, and factory assembly processes to streamline production procedures.

• Analyzed material properties and limitations to meet design intent, optimize pricing and minimize production waste.

• Built training materials for standardizing assembly and digitized patterns for record keeping and efficiency.

• Created branding and conceptual design for 2D/3D architectural software that allowed flat blueprints to be interacted with as fully rendered 3D models.

• Developed digital assets, interface, and visual presentation for straightforward usability.

• Analyzed input from developers, directors, and external stakeholders to refine proprietary software used to produce interactive floorplans for commercial real estate sector.