Justin Tsui
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About
Trained in Hong Kong & London with extensive experience in consumer insight research, product design & innovation, brand strategy & retail marketing. Justin have great passion in driving integrated innovation for business leadership with his holistic approach in business strategy, product & brand innovation, and marketing communication.
Justin aspire to be an Innovation Leader & Brand Strategist who serve people’s life with meaningful & enjoyable product/service experience, which drive sustainable business growth and contribute to a better world at large.
Specialties: Product Design & Innovation, Integrated Brand Building and Brand Experience, Disruptive Business Innovation, Design Thinking & Creative Leadership, Creative Organizational Startup, Consumer Behavior & Psychology, Digital and Social Media Marketing, China Social Trends etc -
Education
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MA Industrial DesignCentral Saint Martins2000 - 2002
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Master Industrial DesignUniversity of the Arts London2000 - 2002
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BA Industrial DesignThe Hong Kong Polytechnic University1994 - 1997
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Experience
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Brand & Digital Strategy DirectorFavor eMarketing - www.favorhk.comJun 2012 - Present (11 years 6 months)With an ambition to set benchmarks for digital marketing that focus on "building brand & increase sales" with measurement. Justin developed an Intelligent eMarketing Service (iES) frameworks that consist of 6 services and 1 measurement, encompassing strategic planning, build brand awareness & engagement, to e-commerce integration and measurements.
We exist not to build fans and followers, but to leverage digital & social technology that add values to brands and drive conversions & sales; we measure, analysis, learn & optimize in the process to strike for better results with strategic & creative ideas. -
Director - Innovation & Digital StrategyArtefactx Consultants Limited - www.artefactx.comApr 2012 - Present (11 years 8 months)Custom-made integrated business strategy & design solutions in product development, branding and e-marketing. To provide consultant service for SME and MNC who seek to develop new brand and product development for China & Hong Kong markets. One stop consultant service for business transformation consultant leveraging the digital & social media platform for effective brand building and e-commerce solutions.
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New Product Development LeaderLeading Skin Care Brand in Watson'sAug 2011 - Apr 2012 (8 months)
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Principle Design ManagerProcter & GambleFeb 2009 - Jul 2011 (2 years 5 months)
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Creative Manager / DirectorThe Continuity CompanyMay 2005 - Jan 2009 (3 years 8 months)
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Senior Product DesignerVTechJul 1999 - Apr 2005 (5 years 9 months)
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DesignerCMDAFeb 1998 - Jun 1999 (1 year 4 months)
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Awards
05 HKDA Gold Award
99 VTech International Design Competition (Gold Award)
96 Global Design Challenge (Honourable Mention Award)
96 BEA Lighting Design Award -
Affiliations
www.justintsui.com
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Skills
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Elsewhere on the Web
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On Coroflot@justintsui, member since 2000
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Followers 11
